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Maldives Records Over 450,000 Tourist Arrivals in 2021

Maldives tourist arrivals 2021
The Maldives witnessed over 450,000 tourist arrivals in 2021 by welcoming 451,393 tourists between 1st January 2021 and 29th May 2021.

The Maldives has recorded over 450,000 tourist arrivals in 2021. According to the statistics from the Maldives’ Ministry of Tourism, the island nation witnessed 451,393 tourist arrivals between 1st January 2021 and 29th May 2021.

According to the figures, tourist arrivals have increased by 17.9% compared to the same period last year. Although the borders of the Maldives were closed from March 2020 to July 2020.

Despite recording 450,000 tourist arrivals in 2021, compared to the previous months, tourist arrivals to the Maldives have dropped in May 2021. The decrease of arrivals from India and the South Asian market due to the COVID-19 crisis is mainly responsible for this decline.

From 1st January 2021 to 29th May 2021, tourists spent an average of 9 days in the Maldives. Furthermore, the Maldives witnessed an average of 3,029 visitors during this period. And as of 29th May, Russia is the leading tourist source market to the Maldives.

With rigorous COVID-19 measures and a geographical advantage, the Maldives is one of the safest holiday destinations in the world. Crowned as the World’s Leading Destination in 2020, the island nation revolutionized how people can vacation in the new normal.

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The tropical holiday destination aims to welcome 1.5 million tourists in 2021. With 450,000 arrivals reached by yesterday, the country has already completed over 30% of its visitor target.

To attract more visitors, the Maldives announced plans to vaccinate tourists with the ‘visit, vaccinate, vacation’ initiative. Tourism Minister of the Maldives, Dr. Abdulla Mausoom stated that this initiative will begin once all the residents of the island nation get fully vaccinated. According to the Ministry of Tourism, 65% of resort workers in the Maldives are fully vaccinated.

The ministry in partnership with stakeholders launched a campaign to share a positive message about the vaccination of staff working in the tourism sector. Furthermore, the I’m Vaccinated Campaign promotes the initiatives undertaken to guarantee the Maldives retains its status as one of the safest destinations in the world for travellers.

Feature image by Anantara Dhigu Maldives Resort
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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