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Marriott International Launches Global Cleanliness Council

Marriott International announces and council for cleaning for all their hotels within their portfolio.
Marriott International Launches Global cleanliness council to promote even higher standards of cleanliness in the age of COVID-19.

Marriott International Launches Global cleanliness council to promote even higher standards of cleanliness in the age of COVID-19. The reputed brand for its high standards of hotel cleanliness with well established cleaning process and training in place, has created the Marriott Global Cleanliness Council to tackle the realities of the COVID-19 pandemic at the hotel level and further advance the companies effort.

We are living in a new age, with COVID-19 front and center for our guests and our associates. We are grateful for the trust our guests have shown us through the years. We want our guests to understand what we are doing today and planning for in the near future in the areas of cleanliness, hygiene and social distancing so that when they walk through the doors of one of our hotels, they know our commitment to their health and safety is our priority. It’s equally important to us that our associates know the changes we are making to help safeguard their health as they serve our guests.

Arne Sorenson, President and Chief Executive Officer, Marriott International

The Council created for this tremendous task is chaired by Ray Bennett, Chief Global Officer, Global Operations, Marriott International. Additional will benefit from knowledgeable input given from both in-house and outside experts. Including senior leaders from across Marriott discipline like housekeeping, engineering, food safety, occupational health and associate well being. With it additional advisory members such as Dr. Ruth L. Petran, Senior Corporate Scientist, Food Safety & Public Health for Ecolab, Dr. MIchael A. Sauri, Infectious Disease Specialist and Dr. Randy Worobo, Professior of Food Microbiology is present in the council.

Over the next few months, the hotels in Marriott portfolio shall execute these rigorous and enhanced cleaning protocols. Focusing on specifically on 03 main target areas. Surface areas , guest contact and food safety. As the new cleaning protocols and as advised by CDC and WHO.

All surfaces and rooms will be thoroughly treated with hospital-grade disinfectants and that this cleaning is done with increased frequency. The company will be using signage in its lobbies to remind guests to maintain social distancing protocols and removing or re-arranging furniture to allow more space for distancing.

As person-to-person contact is the primary way COVID-19 is infectious. With it mask and gloves shall be available for both guests and associates at all times and hand sanitizing stations to be installed through out the hotel.

Marriott cares about their guest to the fullest. Providing with all the services needed by any individual guest. Food being one the most important of them all. Food safety programs will be conducted. Which will include enhance sanitation guidelines and training videos for all operational associates that includes hygiene and disinfecting practices. Moreover, the company is modifying its operational practices for in-room dining and designing new approaches to buffets.

With the technological era, Marriott is rolling out the enhanced technologies in cleaning and disinfecting their hotels. Electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces throughout the hotel. Electrostatic spraying technology uses the highest classification of disinfectants recommended by the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) to treat known pathogens.

Safety for our guests and associates has always been a top priority for Marriott and today that discussion of safety is in the context of COVID-19. We want our guests to know that we are doing everything we can to welcome them back to a safe and clean hotel environment when they start traveling again.

Ray Bennett, Chief Global Officer, Global Operations, Marriott International

Marriott being one of the oldest and most exclusive hotels brands globally. The hotel is putting in every effort to ensure a safe and comfortable stay to their guest at Marriott’s Hotels.

Feature image by Marriott international Facebook

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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