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MATATO Signs A MoU With Travel Agents Federation Of India

MATATOMOU_192017

Maldives Association of Travel Agents and Tour Operators, or MATATO signs a MoU with Travel Agents Federation of India to extend cooperation in joint marketing and networking efforts that promote travel trade between the two countries. TAFI is one of the leading travel organizations in India. The MoU was signed on 16th February in Delhi, by Vice President of TAFI Mr. Pradeep Lula and Deputy Secretary General of MATATO Ms. Asra Naseem, during a special function hosted in Maldives pavilion at the South Asian Travel and Trade Exhibition, SATTE.

This MoU will benefit both organizations in combining resources to further extend marketing and networking activities. Furthermore, sharing market data and research between the organizations will help develop and progress on marketing strategies. Under this agreement, support will also be shared, through collaborations and endorsement to develop and promote the existing programs and products of both parties.

The Travel Agents Federation of India (TAFI) was established in 1986. It is a dynamic organization that guides the travel industry in India. It is a professional body of Travel Agents coordinating different segments of the travel trade. TAFI is a non-political, non-commercial and non-profit organization. Their membership currently comprises of 1400 Active, Associate, Allied and Affiliate (Travel Service Intermediaries – Non IATA) members from all over India. Over 70% of the ticketing business is handled by TAFI members. TAFI represents the travel trade before official bodies of Government, Airlines and other appropriate forums. TAFI augments the development of the travel industry in India by encouraging improvement in the standard of service, inculcating professionalism and spreading awareness and updated information on travel and regulations.

India is one of the largest potential source market for Maldives that shows a lot of promise, and MATATO believes that partnership with TAFI will allow the two organizations to work together to create business opportunities and contribute to growth of travel figures. This also represents a significant achievement in the efforts to increase engagement with regional and international organizations. MATAO hopes that this act will help further strengthen their programs for industry development and destination marketing. In 2016 MATATO signed a similar agreement with Pacific Asia Tourism Association PATA.

SATTE has started on 15th February, in Pragati Maidan, Delhi, India will come to a close on Friday. MATATO is hosting a destination stand at this exhibition with more than 15 Maldivian Travel companies, compromising a delegation of 20 representatives. SATTE is the second International Travel Exhibition this year that MATATO is leading the destination to, with two more exhibitions, Riyadh Travel Fair and WTM connect, scheduled to April and May respectively. MATATO takes pride in our efforts to market the destination abroad, by providing Maldivian companies with opportunity to build their business network in leading and emerging international markets, which we believe will strongly contribute to the growth tourist arrivals to Maldives. 

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Sonu Shivdasani’s Enduring Legacy: Redefining Luxury Hospitality and Embracing a New Chapter

Sonu Shivdasani pioneers sustainable luxury resorts, wellness, and innovation across Maldives, Soneva, Six Senses, and global hospitality.

Few figures have shaped the world of luxury travel quite like Sonu Shivdasani. As the co-founder of both Soneva and Six Senses, he defined what sustainable, experiential luxury looks like not just in the Maldives but on a global scale. Over more than three decades of passion-driven leadership, he transformed remote islands into globally celebrated eco-conscious sanctuaries.

Since opening Soneva Fushi in 1995, Sonu Shivdasani has pioneered a back-to-nature luxury experience that redefined the Maldives as a premier high-end destination. Under his leadership, Soneva introduced many hospitality innovations that have become industry standards, including private pools, open-air bathrooms, and curated experiences with marine biologists and artists. His approach seamlessly fused luxury with environmental responsibility by embedding sustainability into every facet of the business.

Now, following a significant change in Soneva’s ownership structure, Shivdasani embarks on a new chapter guided by creativity, exploration, and long-awaited personal pursuits.

Stepping Back, Not Stepping Away

In May 2025, KSL Capital Partners converted their preference shares into ordinary shares, taking majority control of the Soneva Group. Despite this shift, Sonu and his wife Eva remain significant minority shareholders but have stepped back from the company’s day-to-day operations.

Sonu Shidvasani told Hotel Investment Today,

“It is very important to us that Soneva thrives. However, I have agreed with them that they will run the business and Eva and I will not be involved.”

This marks the close of an era of active leadership while maintaining lasting influence. Their continued stake reflects deep-rooted confidence in the brand’s values and future.

A Legacy of Innovation in Sustainable Hospitality

To fully appreciate this transition, it is essential to reflect on Sonu and Eva’s remarkable journey, which has been a deeply personal and enduring commitment. Over more than 30 years, they built two globally respected hospitality brands that set new benchmarks for sustainability, wellness, and authentic guest experiences. They launched Six Senses in 2004, growing it to 26 resorts and 41 spas worldwide, before deciding to focus exclusively on Sovnea’s “One Wonder, One Operator, One Philosophy” model. This model champions intimate, purpose-driven luxury.

Beyond pioneering resorts, Sonu spearheaded transformative environmental and social initiatives through the Soneva Foundation, founded in 2010. Under his guidance, the foundation rolled out impactful programs, such as eliminating branded bottled water in favor of purified onsite water. This initiative funded clean water access for over 800,000 people across 50 countries. Additionally, the voluntary carbon levy on guest stays supports projects including planting half a million trees in Thailand, installing a windmill in India, and distributing energy-efficient cookstoves that have benefited nearly 300,000 people in Myanmar and Darfur.

He also led the Myanmar Stoves Campaign, which generated $14 million in social value over four years by reducing deforestation, improving public health, and increasing incomes for 140,000 people. In the Maldives, his groundbreaking Soneva Namoona waste management program led the regional and national phase-out of single-use plastic.

From Personal Challenges to Global Recognition

In 2017, Sonu faced a serious health challenge when diagnosed with Stage IV Non-Hodgkin’s Lymphoma. After a courageous battle, he emerged with a renewed holistic wellness philosophy that integrated both conventional and alternative therapies. This vision led to the launch of the Soneva Soul, a wellness brand in 2021, broadening the group’s commitment to well-being.

Therefore, his extensive contributions to tourism, sustainability, and philanthropy earned him recognition in 2023 when he was appointed Officer of the Order of the British Empire (OBE). That same year, he received the SevenRooms Icon Award at the World’s 50 Best Hotels. A unique individual honor celebrating his transformative impact on global luxury hospitality.

Today, Soneva’s portfolio includes:

  • Soneva Fushi
  • Soneva Jani
  • Soneva Secret
  • Soneva in Aqua (luxury yacht experience)

Each property embodies the brand’s core philosophy, “SLOW LIFE.” Which focuses on Sustainability, Locality, Wellness, Learning, and Inspiring experiences. These principles have defined Shivdasani’s legacy and continue to shape the future of luxury travel.

Looking Forward: A New Chapter of Creativity

Despite stepping back, Sonu Shivdasani is far from slowing down. While many might see this as a step toward retirement, he views it as a welcome pause and a chance to breathe and pursue projects long deferred.

“I feel fortunate to have a little bit of a break to catch my breath and do many things that I have always wanted to, but have never had the time..  At 58, I have another lifetime of creativity ahead of me.”

With day-to-day operations now entrusted to KSL. He plans to revisit hospitality concepts he once envisioned to develop but had kept aside. His broad experience and deepening focus on wellness and longevity continue to inform his evolving perspective on hospitality.

What’s Next for Soneva Under KSL?

With its increased stake, KSL Capital Partners now guides Soneva’s next phase. Armed with a strong background in luxury travel and leisure, the firm intends to expand operations and invest in existing properties while preserving the founding values that define Soneva.

To lead this evolution, KSL appointed Neil Gallagher as Soneva’s new CEO.

The Legacy Continues

Though Sonu Shivdasani no longer leads Soneva’s daily operations, his legacy remains deeply woven into the Maldives hospitality sector and resonates across global luxury travel. His vision endures in every villa, every tranquil moment, and every barefoot step taken on the Maldivian sands.

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