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MMPRC Launches Webinar Campaign to Educate Chinese Travel Trade

Thoyying Mohamed , Managing Director of MMPRC speaking in a conference
Maldives Marketing & PR Corporation (MMPRC) has commenced webinar sessions targeting the Chinese travel to help grow the market.

Maldives Marketing & PR Corporation (MMPRC) has commenced a 10 month long webinar sessions targeting the Chinese travel. With Maldives road to recovery plan , the webinar is mainly focused in the educating the participants more about Maldives products and have Maldives as one of the destinations preferred by the Chinese travelers post COVID-19 travels.

With webinar sessions commencing yesterday, it included an in-depth presentation of Maldives tourism industry to over 550 travel agents who participated the session. A Q&A session was conducted at the end of the webinar where a specific questions were answered. Concluding the meeting, the participants shows positive indications about the Chinese market and Chinese visitors enjoying Maldives as a whole year destination. For the upcoming webinars scheduled by MMPRC , the agenda is mainly based on presenting Maldives tourism products, beauty and uniqueness of the destination to attract the right target which will be conducted for a duration of ten months under specific discussion topics related to the Chinese tourists interests.

In the webinar sessions planned, Maldives industry partners will be involved in order to make it more accessible, engaging and informative. The Maldives partners who are joining in the session will provide latest information about Maldives tourism products and their properties.

China being the largest market for the Maldives Tourism for the past couple of years. It is one of the most important market to maintain once after the borders are opened. While addressing the nation , the President of Maldives, Ibrahim Mohamed Solih mention the international borders can be opened by July 2020. As china remains as the biggest source market to Maldives, it is important to keep the industry partners well informed and educated.

Feature image by mihaaru

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SO/ Maldives Nominated for Condé Nast Traveler’s 2024 Readers’ Choice Awards!

SO/ Maldives proudly announces its nomination at the prestigious Condé Nast Traveler’s 2024 Readers’ Choice Awards. The resort has been nominated for the award under the ‘Resorts’ category. This recognition comes as a testament to the resort’s commitment to excellence in hospitality and unparalleled guest experiences.

SO/ Maldives is one of the most recently opened resorts in the Maldives. Since its opening in November 1, 2023, SO/ Maldives has captured the imagination of travellers worldwide. The resort brings travellers avant-garde design, culinary mastery, and immersive cultural experiences. Celebrating its grand opening, SO/ Maldives recently hosted its sensational Grand Opening Party. With the theme ‘An Invite to the Front Row’ the resort showed a sneak peak into the resort on March 23, 2024.

The Grand Opening Party was a sensory extravaganza. The resort showcased a fusion of global collaborations, artistic flair, and Maldivian charm against the breathtaking backdrop of Emboodhoo Lagoon. Guests were treated to an unforgettable evening of haute couture, culinary delights, live performances, and exclusive wellness retreats.

Highlights from the Grand Opening Party & Nomination for The Condé Nast Traveler’s 2024 Readers’ Choice Awards

There were quite a few memorable highlights to the evening, where guests got an invite to the front row. The evening was marked with the first international fashion show in the Maldives. The show was hosted in collaboration with Milin, a renowned Thai fashion house. Adding on, SO/ Maldives also collaborated with local artist Riffath. At the grand opening party Riffath showcased the exclusive Flying Dress Edits.

Culinary delights at SO/ Maldives

SO/ Maldives also took this opportunity to showcase the culinary delights at the resort to its visitors. Renowned Chef Dharshan Munidasa curated a menu that defied conventional boundaries. The chef infused global culinary experiences with exquisite flavors from his acclaimed restaurants. Additionally, award-winning bartender Jenna Hemsworth delighted guests with expertly crafted cocktails, adding a touch of glamour to the affair.

A Memorable Evening Under the Starlit Sky

The evening was amplified by live performances from world-class musicians and DJs. This included Maldivian band Project Groove, Thai sensation Lydia Sarunrat Deane, and DJ Basil rom Dubai. To end the night, SO/ Maldives also marked its first earth hour, completed with a lavish beach buffet. The beach bonfire and traditional Maldivian Boduberu performances under the starlit sky was the final touch to a memorable evening of celebrating SO/ Maldives.

Cast a Vote for SO/ at The Condé Nast Traveler’s 2024 Readers’ Choice Awards

Travellers who are in love with the fashion and flare of SO/ Maldives can now vote for the resort at the prestigious Condé Nast Traveler’s 2024 Readers’ Choice Awards. Voting closes on June 30th at 11:59PM EDT. Cast your vote now.

In addition to this nomination, SO/ Maldives has recently also won the category of Architectural Design Resort – Luxury at the 5th LIV Hospitality Design Awards. This win marked the first award for SO/ Maldives, one of the latest luxury properties to open in the beautiful destination.

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