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More Space and Privacy for Emirates Economy Class Customers

Emirates economy class
Emirates’ Economy Class customers can now enjoy even more personal space and privacy with the ability to purchase three adjoining seats.

Emirates’ Economy Class customers can now enjoy even more personal space and privacy onboard with the ability to purchase up to three empty adjoining seats on their flight.

According to a press release by Emirates, the airline will offer these seats to all Economy Class customers holding a confirmed booking. Customers will not be able to pre-book empty seats, as these are subject to availability. Moreover, empty seats will only be offered for purchase at the airport check-in counter prior to flight departure, and costs range from AED 200 to AED 600 (US$ 55 to US$ 165) per empty seat, plus applicable taxes depending on the flight sector.

Emirates introduced this new seat product on the back of customer feedback, addressing the needs of a range of customers seeking extra privacy and space while still flying in Economy Class. This includes couples who wish to have the entire row to themselves (maximum of three seats in the same row), parents travelling with in-lap children, or those who simply want the added assurance of more space while travelling during pandemic times.

In addition to the new empty seat option, Emirates currently offers a variety of seat products for Economy Class customers to choose their favourite seat based on their travel needs:

  • Extra legroom seats: exit row seats offering additional space but subject to safety requirements;
  • Twin seats: seats in a row of two at the back of Emirates’ Boeing 777 aircraft, and on the upper deck of Emirates’ 2-class Airbus A380 aircraft;
  • Preferred seats: seats in the first section of the cabin and on the upper deck of a two-class A380;
  • Regular seats: all other Economy seats.
Also read: Emirates Offers Exclusive Content for Travel Agents on Emirates Gateway

These seats, available via Emirates.com, Emirates contact centres, at airport check-in, onboard, and through travel agent partners, are offered for free or at a charge, depending on the customer’s Emirates Skywards membership tier, fare type, time to departure, and other special needs. Visit our page on emirates.com for more information.

Emirates has also introduced handsome discounts on excess baggage rates, to assist customers flying on essential trips to take home what they need most. Discounts range from 35% up to 60% off normal rates depending on the sector. And must be pre-booked and pre-paid up to 4 hours before flight departure via emirates.com, through contact centres or at an Emirates sales office.

Feature image by Emirates

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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