Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’. The campaign focuses on bouncing back from the loss COVID-19 has taken on the Maldivian economy. Furthermore, Project FOMO aims to reassure travelers of a safe holiday experience in the Maldives.

Project FOMO brings highly influential models and celebrities from around the globe. Alongside award-winning film crews, the influencers curate content to market the Maldives as a safe holiday destination. In addition to that, Between a partnership with LiveRichMedia LLC from Los Angeles, and, the initiative targets to reach an audience of 500 million to 1 billion people globally. Furthermore, Project FOMO is endorsed by the Maldives Marketing and Public Relations Corporation (MMPRC) as well.

An Instagram post by one of the influencers, Ana Cheri

During the lockdown period and since the Maldives’ borders reopened, Resort Life Travel continued to hosting various marketing activities in different segments. Furthermore, the company and its partners announced an investment of USD 250 Million in a resort development project as well. Moreover, Resort Life Travel has revealed further investments in the travel and tourism sector. And in addition to the ongoing marketing activities to promote the Maldives as a safe destination, the company also has further activities lined up for the remainder of 2020.

Also read: Resort Life Travel Partners with Anex Tour for Charter Flights

Resort Life Travel is also the only privately-owned company to host largescale roadshows and events around the globe to promote the Maldives. Likewise, The company takes pride in its 12 years of experience in the Maldivian tourism industry. Moreover, Resort Life Travel boasts a portfolio across all major hotel brands of the Maldives.

The company came to be with the intention of serving its global partners with all travel-related businesses in the Maldives. Resort Life Travel serves as a partner to over 130 clients including; resorts, guesthouses, and liveaboards in the Maldives. In addition to that, the company takes pride in the trust built with its partners to offer top-notch services.

Feature image by Coco Palm Dhuni Kolhu