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Russia Claims First COVID Vaccine "Sputnik V"

President of Russia Vladimir Putin
Russia has approved a controversial COVID-19 vaccine for widespread use.

Russia has approved a controversial COVID-19 vaccine for widespread use after less than two months of human testing. Russian President Vladimir Putin said the vaccine had passed all the required checks, revealing that his daughter has already been given it.

According to BBC News, experts have raised concerns about the speed of Russia’s work, suggesting that researchers might be cutting corners. Meanwhile, the World Health Organization (WHO) urged Russia last week to follow international guidelines for producing a vaccine against COVID-19.

BBC Reported that President Putin said the vaccine, developed by Moscow’s Gamaleya Institute, offered “sustainable immunity” against the coronavirus. Furthermore, Russian Health Minister Mikhail Murashko said the vaccine had “proven to be highly effective and safe”, hailing it as a big step towards “humankind’s victory” over COVID-19.

In the Maldives, the COVID-19 cases are predominantly based in the capital city of Male’. The population of the Maldives is 557,000, whereas this number includes an estimate of Maldives’ large resident population of undocumented expatriate workers. Over 227,000 live in the Greater Male’ Area alone. The population density in Male’ City is vastly higher than any of the other islands in the country. It is, therefore, important that the country’s COVID-19 risk status be assessed in light of this population density in the urban areas and the geographical dispersal of the cases in the country.

From April to July, the Maldives managed to contain cases within the first few weeks of the outbreak through swift and stringent measures. A gradual easing of measures was introduced in July to allow economic activity to resume. Similar to other countries, the easing of measures in Male’ has led to a rise in the number of cases, but strict inter-island travel restrictions remain in order to limit the spread of the virus to other islands.

Guesthouse tourism which was due to resume in August has also been delayed as an extra precaution. As a result of a resurgence in cases in Male’, additional restrictions have been implemented in the capital city and on travel from Male’ to other islands. Out of the remaining 188 inhabited islands, just 9 islands have active cases, with an average of one case in each of those islands. Presently, a select number of resorts and liveaboards are open for tourism.

Tourism is the backbone of the Maldives’ economy and accounts for a majority share of employment for the Maldivian labor force. The industry’s roots have spread to the very heart of the island homes of the Maldives. Tourism also contributes to over a quarter of the country’s GDP and is the source of over two-thirds of the country’s foreign currency income.

Feature image by Reuters
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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