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The Cirus is Coming to Town This Festive Season at LUX* South Ari Atoll

LUX* South Ari Atoll Festive season circus
To celebrate this year’s Festive Season, LUX* South Ari Atoll Resort & Villas pulls out all the stops to put on a sparkling circus show.

To celebrate this year’s Festive Season, LUX* South Ari Atoll Resort & Villas pulls out all the stops to put on a sparkling circus show spanning 21st December to 6th January 2021. The fun-filled, family-friendly program offers guests to take part in; exquisite culinary experiences, enjoy entertaining circus shows, as well as try something new at one of many circus, art, and cooking workshops.

The program’s savory highlights include special theme nights visiting Italy, India, Indonesia, and Thailand. While serving guests some of the most delicious signature dishes. Lunch offerings will include; pop-up concepts such as The Burger Shack Experience, The Smoke Shack, and the Shashlik & Tandoori barbecues on the beach. To add some local flavor to the mix, the resort will host a series of traditional Maldivian theme nights. This is for guests who wish to take part in authentic culinary and cultural experiences of the destination.

As far as entertainment goes, guests will have a generous schedule on their hands. Not to miss activities range from the various family beach challenges and competitions, an action-filled pirate cruise for kids and teens, glammed-up cocktails accompanied by magic circus acts, as well as DJ nights and movies under the stars. Counting down to 2021, guests can expect a big bang on New Year’s Eve. The LUX* festive season also comes with extravagant fireworks and surprises to end 2020.

Also read: LUX* Resorts & Hotels Honored at Condé Nast Traveller Readers’ Choice Awards 2020

As part of the resort’s environmental initiatives, not only will guests be able to plant trees to welcome 2021. Because, the resident Marine Biologist will also invite guests to join coral planting sessions while introducing the spectacular marine life of the Maldives. Guests can combine this with an excursion to meet the breath-taking whale sharks. Which is just minutes from the resort to get the full experience.

Guests looking for unique offerings in regards to health can join the guided mindful walks around the island. Meanwhile, special workshops at LUX* Me Spa include feet treatments and coconut-based product making – all offered on the house! To get the last drops of 2020’s sweat out of your system, the resort’s personal trainer will host High Interval Training sessions at the Fitness Centre.

Feature image by LUX* South Ari Atoll
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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