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Tourism Minister Assures Maldives is Preparing to Open Borders in July

Minister of Toursim of Maldives, Ali Waheed in his office attending the UNWTO webinar
World Tourism Organization has hosted another webinar on 25th May 2020 to discuss the impact of COVID-19 on International Tourism.

World Tourism Organization has hosted another webinar on 25th May 2020 to discuss the impact of COVID-19 on International Tourism. The Minister of Tourism, Maldives, Ali Waheed was among the panelists during the discussion.

The minister spoke about the impact of COVID-19 on the Maldivian tourism sector, and the country as whole.  As a country where its economy almost entirely depends on travel and tourism, the impact of COVID-19 on the economy and its people is vast.

It will be more affordable and a safer destination than before. Confidence is the key for a successful international tourism after the pandemic. That’s what Maldives will offer from July.”

Ali Waheed, Minister of Tourism, Maldives

A number of countries across the world are preparing to ease restrictions and open its borders while opting for safer ways to travel. The minister stated that it is important to plan this phase substantially and that it should be done vigilantly and carefully as the world cannot afford a second wave or another surge of deaths and lockdowns.

To reduce further damage to international tourism and global economy, the minister said that the countries need to adopt measures to ensure that they do not go backwards. According to him, the new normal of international travel and tourism must be a globalized universal understanding. He added that borders and airports must impose the minimum standards required to keep travel happening with confidence in airlines, airports and destinations.

Minister also stated that this is not the time for new taxes nor the time to compromise safety, but the time to travel again and travel safe. He spoke about the plans to resume tourism in Maldives again, stating that the country is preparing to reopen its borders in July 2020. The Ministry of Tourism, Maldives recently drafted Safe Tourism guidelines covering all the aspects of travel to ensure that the travellers and staff are safe. Minister added that the guidelines will assure guests the hope to once again feel the sunny side of life in Maldives.

Feature image by Ministry of Tourism
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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