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Vakkaru Maldives Announces Festive Program Ahead of 2022 Golden Jubilee Year of Tourism in the Maldives

Vakkaru Maldives announces festive celebrations
Vakkaru Maldives, will kick off its festive celebrations with a ‘Glitter and Gold’ theme whilst celebrating the 50 years of Maldives Tourism

In 2022 the Maldives will celebrate its Golden Jubilee Year of Tourism, marking 50 years since the inception of the tourism industry for this island nation. In a nod to this landmark achievement, the five-star resort, Vakkaru Maldives, will kick off its end-of-year festive celebrations with a ‘Glitter and Gold’ themed program that reflects the rich heritage, culture, and environment of the Indian Ocean.

Running from 21 December 2021 until 7 January 2022, guests are invited to share the joy of the holidays with family and friends at Vakkaru in tropical style, with a dynamic series of lifestyle and wellbeing experiences. From bespoke menus, wine journeys, and private dinners, to kids’ talent shows, sports tournaments, and bespoke wellness programs, this island paradise has something to get everyone of all ages into the festive spirit.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru is renowned for its endless ocean views, white sandy beaches, laid-back luxurious accommodation, and exceptional service.

As this year draws to a close, we warmly welcome guests old and new to Vakkaru to enjoy our festive program together, our prelude to this important anniversary for our island nation. Our team has worked hard to curate a range of exceptional, immersive experiences for guests, that reflect our special Vakkaru warmth and service.

Iain McCormack, General Manager Vakkaru Maldives

The ‘Glitter and Gold’ program at Vakkaru Maldives

Christmas Eve

The festive program kicks off on 24 December with evening cocktails and a special Christmas Eve Gala dinner featuring live cooking stations with local and international specialties. So Blue & the Band and DJ Anna will provide a 24-karat soundtrack for the evening with a mix of old favorites and the latest chartbusters, while an LED and Fire show lights up the night.

F&B

Golden Age cocktails crafted by the resort’s resident mixologists will be available throughout the seasonal celebrations; meanwhile, Sommelier Ivan Zugic has curated a singular wine journey that includes organic and gold label wines such as Alter Ego de Palmer Margaux, Chateau Cheval Blanc Saint Emilion, Louis Roderer Cristal, and much more.

During the week Chef Driss and his team will take guests on a culinary voyage through time, with themed menus including the Golden Heritage and Traditions of the Indian Ocean (Maldives, Sri Lanka, and India), A Taste of Arabia (Middle Eastern), The Golden Triangle (Thailand), and Mediterranean fare (Italy, France, Spain, Greece).

Entertainment

Sports will play a big part in the revelry for adults and kids with a Football Golden Boot Camp, a tennis tournament with resident ATP tennis pro, paddle tennis, ping pong, volleyball competition, and Family Olympics. Meanwhile, children will be entertained with immersive experiences including a Pirates’ Treasure Hunt, Vakkaru Kids’ Got Talent, and Meet Santa Claus.

Wellness

Those looking to make health-related resolutions for the new year can book a consultation with Domingos Folgado, a visiting award-winning wellness practitioner, therapist, acupuncture expert, and qualified personal trainer based in London. Folgado will motivate guests to change their lifestyle and teach them optimal exercises to enhance it. Meanwhile Vakkaru’s Resident Ayurvedic expert, Dr. Kalini Perera, and yoga expert, Imron, will also be on hand to help guests on a transformative journey to explore their body, mind, and soul potential.

New Year’s Eve

New Year’s Eve is the night of the year to let your hair down. The entire island will be transformed into a fairyland for the finale of the festive season: the ‘Glitter & Gold: Bling in The New Year” Countdown Gala. As DJ Anna and So Blue & the Band showcase the Golden Age of entertainment and keep you dancing with a medley of Oldies But Goldies, jugglers, hula hoopers, aerialists, stilt walkers, acrobats, cabaret dancers, and the LED and Fire show will keep you entertained until the early hours. The culinary team will also pull out all stops to surprise you with a decadent celebration of local and international delights.

For reservations and general information, please visit vakkarumaldives.com or contact reservations@vakkarumaldives.com.

Feature image by Vakkaru Maldives

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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