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Vakkaru Maldives Introduces Exciting New Facilities and Enhanced Experiences for 2022

Vakkaru Maldives Introduces Exciting New Facilities and Enhanced Experiences for 2022
Vakkaru Maldives is excited to unveil a series of new experiences and upgraded facilities to be rolled out in time for the festive season.

Recently voted the Indian Ocean’s ‘Leading Resort’ in this year’s World Travel Awards, Vakkaru Maldives is excited to unveil a series of new experiences and upgraded facilities for 2022. From a state-of-the-art padel court to a range of immersive dining experiences, these new offerings are designed to further enhance the guest journey on the private island sanctuary and will be rolled out in time for the upcoming festive season.

Vakkaru Maldives Introduces Exciting New Facilities and Enhanced Experiences for 2022

To keep sports enthusiasts on their toes, Vakkaru will add a padel tennis court, which opens this December, to their extensive repertoire of sports and exercise facilities. This popular racket game is guaranteed to give a full-body workout and is perfect as a serious workout for two or as a family bonding exercise. Meanwhile, budding tennis champs can improve their serve and game on Vakkaru’s upgraded tennis court, recently resurfaced by the professional team responsible for the Australian Open tennis court.

By mid-December, those seeking to balance their overall wellbeing can practice their downward dog and develop their breathwork at the brand-new, sunset-facing yoga pavilion on Vakku beach. Emerge from a relaxing yoga class feeling calm and refreshed, before heading over to the resort’s overwater Merana Spa for a pampering treatment.

Vakkaru Maldives Introduces Exciting New Facilities and Enhanced Experiences for 2022

They say food is the ingredient that binds us together, a belief which Vakkaru firmly stands by. This November, the resort’s popular Lagoon Bar will add some sizzle and flash to its menu with the addition of a new teppanyaki table that can seat up to 10 guests. The best sunset watching spot on the island and popular for sushi, sashimi, and signature cocktails, Lagoon Bar will have a chef slicing and searing right before your eyes, serving up steak, fresh-off-the-boat seafood, and organic vegetables straight off the iron griddle.

Vakkaru Maldives Introduces Exciting New Facilities and Enhanced Experiences for 2022

Another culinary adventure also awaits guests in the resort’s Organic Farm, which continues to evolve into a lush tropical island garden and a location of dining events. Encircled by coconut trees, the farm produces some of the freshest fruits, herbs and vegetables for our restaurant and bar, from lemongrass, Maldivian chilli to water spinach. Here, a newly installed dining table seating up to 10 guests provides a tranquil space for a sociable back to-nature dining experience. Guests can come together for an authentic Farm-to-Table experience, where they are invited to pick their own herbs and vegetables for salads whilst the chef prepares freshly caught seafood from the Indian Ocean.

At Vakkaru, we are committed to enhancing the guest experience by continually responding to ever-changing industry trends and consumer demands. We look forward to welcoming guests to our paradise island to experience these exciting new initiatives which have been rolled out just as the Maldives prepares to celebrate its Golden Jubilee Year of Tourism in 2022.

Iain McCormack, General Manager at Vakkaru Maldives

For more information or to make a booking, visit Vakkaru Maldives’ website or contact reservations@vakkarumaldives.com.

Feature image by Vakkaru Maldives

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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