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Vakkaru Maldives’ Wine Cellar ‘Vakkaru Reserve’ welcomes its Head Sommelier

Vakkaru Reserve sommelier
At Vakkaru Maldives, oenophiles will find there’s no better place to toast the start of 2021 than in Vakkaru Reserve.

At Vakkaru Maldives, oenophiles will find there’s no better place to toast the start of 2021 than in Vakkaru Reserve. Fresh from winning a major accolade from the American magazine Wine Spectator, with a new head sommelier in place and showcasing a number of fresh new initiatives, the resort’s wine cellar will be a focal point for a special wine and dine experiences throughout the year.

Originally from Argentina and a mixologist and sommelier who has worked at luxury hotels and fine dining restaurants worldwide, Vakkaru Maldives’ new Head Sommelier Lucas Girod will have overall responsibility for the cellar’s $500,000 collection.

Extending to 520 labels, it runs from old world to new world wines, and features rare vintages such as 1974 and 1985 Château Cheval Blanc, 2002 Louis Roederer Cristal Brut, 2002 Krug Clos du Mesnil and 2009 Louis Roederer Cristal Rosé, alongside1990 Sassicala, 2002 Chateau d’Yquem and Tiganello vintages running from 2006 to 2014.

It was the diversity and sophistication of the collection that prompted Wine Spectator to extend its Best of Award of Excellence to Vakkaru Reserve in the magazine’s most recent Restaurant Awards. The awards recognise the achievements of nearly 3,800 restaurants across 80 countries and territories, with the coveted Best of Award of Excellence designations specifically celebrating venues “for serious wine lovers, that show a deep commitment to wine, both in the cellar and through their service team”.

Also read: Bespoke Ayurveda Programmes at Vakkaru Maldives

In what is one of the most comprehensive global surveys of its kind, Vakkaru is one of only 10 resorts in the Maldives and 1,387 venues internationally to hold the honour. This is the first year Vakkaru Reserve joined this prestigious list, making it one of only two resorts in the Maldives and 139 new entries to be elevated to that position within the last year.

The award is the latest affirmation of the ambitious steps being taken by Vakkaru to build one of the Indian Ocean’s most unique and notable wine cellars and guests keen to experience what makes the Reserve so special will find a number of new experiences.

Under Girod’s stewardship, Wine Tasting in the Sea sessions will invite guests to dip enjoy a relaxed, barefoot outdoor tasting immersed in the beauty of the resort’s lagoon. More uniquely Maldivian memories can be made during intimate tasting sessions on a sandbank, where intriguing wines will be juxtaposed with the calm beauty of the Indian Ocean.

Feature image by Vakkaru Maldives
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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