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Visit Maldives Begins Webinar Series For the Nordic Market to Promote Maldives as Safe Haven

Visit Maldives begins webinar series for the Nordic market to promote Maldives as safe haven
Visit Maldives begins a webinar series to promote the Maldives as a safe haven for the Nordic market. This is the first of three webinars.

Visit Maldives begins a webinar series to promote the Maldives as a safe haven for the Nordic market. This is the first of three webinars to be held under this series. The purpose of this webinar series is to update the Nordic travel trade with the latest information and travel guidelines from the destination. The webinar series will also inspire the Nordic travel trade to broaden and extend their Maldives product portfolio.

The first session under this series was held today under the title “Connect with Maldives, Your Safe Haven”. During this session Visit the Maldives gave an overview of the destination, how to get to Maldives, and things they must know to sell the “Maldives”.

Industry partners joining Visit Maldives on this webinar session include LTI Maafushivaru and Noku Maldives. The webinar session was opened by the Managing Director of Visit Maldives Thoyyib Mohamed, during which he provided the latest information of the destination including the Covid situation, the strict measures in place at our products (resorts, hotels, guesthouses, and liveaboards).

The objective of this webinar is to maintain and strengthen the destination presence in the Nordic market. It will also offer a platform for partners to showcase their products, update the travel trade with the latest destination news and respond to clarifications, questions, and concerns of key stakeholders.

Each of the one-hour sessions under this webinar series is expected to reach over 100 of the top travel agents from the Nordic market. Future webinars in this series planned for the year include “Maldives – A safe haven with unique experiences” session and “Maldives – Local islands, local experiences” session planned for later this year.

Visit Maldives has been holding and participating in various activities, including virtual and in-person events in order to maintain the momentum of the destination amongst existing, new, and emerging markets. This includes roadshows, webinars, and participation in fairs and exhibitions targeting different markets.

The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the theme of the Maldives…the Sunny Side of Life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.

Feature image by Visit Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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