A prominent Turkish media team arrived in the Maldives on Visit Maldives’ invitation on 16th August 2021.
Under Visit Maldives efforts to ensure the Maldives holds the position as the top of the mind destination in the Turkish market and to increase engagement with tourists, a prominent media team arrived in the Maldives on Visit Maldives’ invitation.
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From August 16th until 22nd, the media team consisting of travel writers, journalists, and art directors will explore the wellness facilities at Joali Maldives, Mirihi Island Resort and Finolhu Maldives.
During their stay, the team will indulge in unique experiences such as snorkelling with marine biologists, serene spa and wellness facilities, watersports, and movie nights under the equatorial night sky. In addition, the team will embark on a gastronomic journey and discover Haute gourmet cuisines unique to each property.
The media trip represents popular media outlets such as Oksijen, Saturday, Baha Akinci, Sabah, Daily Sabah, Marie Claire and InStyle.com.tr. These diverse outlets target all key segments of the Turkish audience from high-end affluent segments to budget travellers. The articles published will reach over 10 million potential travellers.
The media familiarization trip is conducted aligned with Visit Maldives strategy for the Turkish market to promote the Maldives on high-end channels, focused advertising and promotion of individual products and experiences as well as conducting campaigns with nature and conservation. The upcoming activities for the Turkey market include a campaign with Turkish Airlines from September to November 2021.
As of 11th August 2021, The Maldives has welcomed an impressive figure of 665,159 travellers. With ease in travel restrictions and re-opening of borders across the globe, there is great potential for the Maldives to completely revive the tourism industry and achieve pre-pandemic arrival figures.
The Maldives has officially hit a remarkable tourism milestone by welcoming its one millionth visitor for 2025 earlier than ever before. This historic achievement highlights the island nation’s growing popularity as a top luxury travel destination and its rising appeal for honeymooners, adventure seekers, and eco-conscious travelers alike. Minister for Tourism and Environment, Hon. Thoriq Ibrahim, expressed that this milestone fills the nation with immense pride, reflecting the success of destination marketing efforts that truly capture the Maldivian experience. He also recognized the dedication of everyone in the tourism sector who contributed to this achievement.
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According to the Ministry of Tourism and Environment, the one million mark arrived on June 7, nearly two weeks earlier than in 2024, when the milestone occurred on June 27. This is the fastest the Maldives has ever welcomed one million tourists within a single calendar year. The rapid pace of arrivals shows the country is on track to meet its ambitious target of 2.2 million tourist arrivals by the end of 2025.
A Milestone Visitor and a Commitment to Sustainability
The traveler who marked this significant milestone was Kajal Singh, visiting from India, who came with her husband to celebrate their honeymoon. Their chosen destination was Bandos Maldives, a legendary resort and a cornerstone of Maldivian hospitality that continues to attract travelers from all corners of the globe.
To mark this special occasion, Visit Maldives, alongside the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a commemorative event at Velana International Airport. Demonstrating the nation’s strong commitment to environmental sustainability, Kajal was invited to take part in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. As part of this meaningful gesture, she planted a tree on Hulhulé Island, contributing to a nationwide effort to combat climate change, enhance biodiversity, and nurture a greener Maldives for generations to come.
Bandos Maldives: A Historic Icon in Maldivian Tourism
Kajal Singh and her husband checked into Bandos Maldives, the country’s second resort to open and a cherished landmark in the Maldives tourism industry. Situated just a 10-minute speedboat ride from Velana International Airport, Bandos perfectly balances island tranquility with easy access, making it a preferred choice for honeymooners, families, and returning visitors.
Having completed 52 years of continuous operation, Bandos Maldives stands as a testament to the enduring charm and evolving excellence of the Maldives as a travel hotspot. The resort offers 220 well-appointed rooms, diverse dining options, a tranquil spa, a professional dive center, and comprehensive leisure facilities. Its commitment to sustainable tourism practices, ongoing renovations, and guest-first approach ensure that Bandos remains relevant and beloved in a market filled with new luxury resorts.
Hosting the one millionth tourist at Bandos Maldives highlights the resort’s lasting popularity and its crucial role in the country’s tourism landscape. For Kajal Singh and her husband, their honeymoon at Bandos represents not only a personal celebration but also a memorable moment intertwined with the Maldives’ tourism success story.
Tourism Growth Fueled by Strategic Marketing and Enhanced Connectivity
In 2025 so far, the Maldives has experienced an 8 percent increase in overall tourist arrivals compared to the previous year, with June alone seeing an impressive 18 percent growth. Leading source markets contributing to this surge include China and Russia, followed by Germany, the Middle East, and a resurgent India, which shows strong recovery after a slight dip in 2024.
Key drivers behind this impressive growth include:
Well-coordinated international marketing campaigns by Maldives Marketing and Public Relations Corporation (MMPRC), including partnerships with Liverpool FC, Mumbai Indians, and prominent tour operators across Europe and Asia
Expanded flight connectivity through enhanced collaborations with Emirates, Qatar Airways, and other regional airlines
Sustainability-focused initiatives such as the government’s ‘Five Million Trees’ campaign and eco-friendly resort developments
Innovative digital marketing strategies, including influencer collaborations and engaging social media events like “The World’s Biggest Giveaway 2025”
Significant infrastructure upgrades, notably the ongoing expansion of Velana International Airport, ensuring the Maldives can support continued tourism growth
Ibrahim Shiuree, CEO and Managing Director of MMPRC, highlighted this achievement as a testament to the ongoing commitment of all stakeholders, emphasizing that efforts to enhance the Maldives’ tourism industry remain steadfast to keep the country a dream destination for travelers worldwide.
Maldives’ Ambitious Target of 2.2 Million Tourists
Following a record-breaking 2024, when the Maldives welcomed 2 million tourists and secured its fifth consecutive title as the World’s Leading Destination, the country aims even higher for 2025. The early arrival of the one millionth tourist sends a clear message that the Maldives remains well on course for another historic tourism year.
With strong momentum across all major source markets, the Maldives continues to strengthen its position as a premier luxury island destination. This success comes from preserving its natural beauty and cultural heritage while delivering exceptional guest experiences.
For travelers like Kajal Singh, becoming part of this milestone while enjoying the warm hospitality and timeless charm of Bandos Maldives creates a lasting memory. It offers a perfect blend of personal celebration and witnessing the rise of one of the world’s most sought-after tropical destinations.
