Vakkaru Maldives Announces Festive Program Ahead of 2022 Golden Jubilee Year of Tourism in the Maldives

In 2022 the Maldives will celebrate its Golden Jubilee Year of Tourism, marking 50 years since the inception of the tourism industry for this island nation. In a nod to this landmark achievement, the five-star resort, Vakkaru Maldives, will kick off its end-of-year festive celebrations with a ‘Glitter and Gold’ themed program that reflects the rich heritage, culture, and environment of the Indian Ocean.

Running from 21 December 2021 until 7 January 2022, guests are invited to share the joy of the holidays with family and friends at Vakkaru in tropical style, with a dynamic series of lifestyle and wellbeing experiences. From bespoke menus, wine journeys, and private dinners, to kids’ talent shows, sports tournaments, and bespoke wellness programs, this island paradise has something to get everyone of all ages into the festive spirit.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru is renowned for its endless ocean views, white sandy beaches, laid-back luxurious accommodation, and exceptional service.

As this year draws to a close, we warmly welcome guests old and new to Vakkaru to enjoy our festive program together, our prelude to this important anniversary for our island nation. Our team has worked hard to curate a range of exceptional, immersive experiences for guests, that reflect our special Vakkaru warmth and service.
Iain McCormack, General Manager Vakkaru Maldives

The ‘Glitter and Gold’ program at Vakkaru Maldives

Christmas Eve

The festive program kicks off on 24 December with evening cocktails and a special Christmas Eve Gala dinner featuring live cooking stations with local and international specialties. So Blue & the Band and DJ Anna will provide a 24-karat soundtrack for the evening with a mix of old favorites and the latest chartbusters, while an LED and Fire show lights up the night.

F&B

Golden Age cocktails crafted by the resort’s resident mixologists will be available throughout the seasonal celebrations; meanwhile, Sommelier Ivan Zugic has curated a singular wine journey that includes organic and gold label wines such as Alter Ego de Palmer Margaux, Chateau Cheval Blanc Saint Emilion, Louis Roderer Cristal, and much more.

During the week Chef Driss and his team will take guests on a culinary voyage through time, with themed menus including the Golden Heritage and Traditions of the Indian Ocean (Maldives, Sri Lanka, and India), A Taste of Arabia (Middle Eastern), The Golden Triangle (Thailand), and Mediterranean fare (Italy, France, Spain, Greece).

Entertainment

Sports will play a big part in the revelry for adults and kids with a Football Golden Boot Camp, a tennis tournament with resident ATP tennis pro, paddle tennis, ping pong, volleyball competition, and Family Olympics. Meanwhile, children will be entertained with immersive experiences including a Pirates’ Treasure Hunt, Vakkaru Kids’ Got Talent, and Meet Santa Claus.

Wellness

Those looking to make health-related resolutions for the new year can book a consultation with Domingos Folgado, a visiting award-winning wellness practitioner, therapist, acupuncture expert, and qualified personal trainer based in London. Folgado will motivate guests to change their lifestyle and teach them optimal exercises to enhance it. Meanwhile Vakkaru’s Resident Ayurvedic expert, Dr. Kalini Perera, and yoga expert, Imron, will also be on hand to help guests on a transformative journey to explore their body, mind, and soul potential.

New Year’s Eve

New Year’s Eve is the night of the year to let your hair down. The entire island will be transformed into a fairyland for the finale of the festive season: the ‘Glitter & Gold: Bling in The New Year” Countdown Gala. As DJ Anna and So Blue & the Band showcase the Golden Age of entertainment and keep you dancing with a medley of Oldies But Goldies, jugglers, hula hoopers, aerialists, stilt walkers, acrobats, cabaret dancers, and the LED and Fire show will keep you entertained until the early hours. The culinary team will also pull out all stops to surprise you with a decadent celebration of local and international delights.

For reservations and general information, please visit vakkarumaldives.com or contact reservations@vakkarumaldives.com.

Feature image by Vakkaru Maldives

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

Vakkaru Maldives Announces Festive Program Ahead of 2022 Golden Jubilee Year of Tourism in the Maldives

Feature image by Vakkaru Maldives

Latest

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

JW Marriott Maldives Kaafu Atoll Launches Indian Ocean Night to Celebrate Local Culture

Ifuru Island Launches Private Yacht Experience with ‘Blend’

Celebrate Eid Al-Adha with Authentic Maldivian Traditions at Mercure Maldives Kooddoo

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Why the Maldives is the Ultimate Summer Escape

Global Reach Through Strategic Partnerships and Campaigns

Digital & Influencer Engagement to Drive Bookings

Setting the Stage for an Unforgettable Summer in the Maldives