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Visit Maldives Successfully Concludes WTM London 2021

Visit Maldives Successfully concludes WTM London 2021
Visit Maldives successfully concludes WTM London 2021 with 58 industry partners. It was held from 1st to 3rd November.

Visit Maldives successfully concludes WTM London 2021 with 58 industry partners. WTM London 2021 was held from 1st to 3rd November.

The World Travel Market London (WTM London) is one of the leading global events for the travel industry to meet industry professionals and conduct business deals. Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. This year for the first time in history WTM is being held as a hybrid event and the physical fair is taking place after a year’s break due to the covid-19 situation in the UK.

A total of 102 representatives from 58 companies participated in the event along with Visit Maldives. The purpose of participating in this event was to connect and network with industry stakeholders, travel trade partners from the UK market and around the globe. Industry partners were expected to meet up to 150 industry stakeholders during the event.

Maldives was exhibited in a 609sqm stand space, one of the biggest stand spaces to be exhibited in recent times. This event assisted the Maldives in maintaining the destination presence as one of the safest destinations to travel, due to the unique geographical formation of the islands, allowing natural social distance for travellers. WTM is also a great platform to market resorts, hotels, guesthouses and liveaboards, and inform travel trade and travellers of the strict measures in place at these facilities, established to ensure the safety of travellers. Through the event, Visit Maldives informed travel agencies and tour operators of the latest destination information and travel guidelines.

During the event Visit, Maldives and industry partners conducted one-on-one meetings in person and virtually. It provided a platform to the stakeholders to promote individual products and properties. A press conference was also held by Managing Director and CEO of MMPRC, Thoyyib Mohamed, the Minister of Tourism, Dr Abdullah Mausoom and Ms Zuley Manik Executive Director of Sun Siyam Resorts on the second day of WTM. A special VIP event was held on the last day of the WTM London 2021 which was attended by his excellency, President Ibrahim Mohamed Solih. Visit Maldives also held a Roadshow in the UK to promote MICE opportunities available in the destination after the conclusion of WTM London 2021.

In 2019 WTM was held with over 5,000 exhibitors and reached more than 51,000 visitors. A total of 935,129 business meetings were held during the WTM 2019. 3,000 members of the international media attend the event each year to report on the latest stories relating to the global travel trade industry.

The UK is the 8th top source market to the Maldives as per the most recent statistics. So far this year Maldives had welcomed over 1 million tourists to the country, out of which 2.6 percent, or 29,224 were from the UK. So far this year, Visit Maldives has held media interviews, beachcombers destination training, a global campaign with Skyscanner, a joint marketing campaign with TripAdvisor, Turquoise Holiday, a multi-media campaign with ABTA Magazine, digital marketing campaign with Expedia, participated in The National Wedding Show held in the UK. Upcoming activities for the UK market include joint marketing campaigns with British Airways, TV advertising and outdoor advertising campaigns.

Visit Maldives continues to hold several activities, including webinars, familiarization trips, joint marketing campaigns with local and international stakeholders, while also participating in major and minor fairs and exhibitions in order to increase arrivals and maintain destination presence across the globe. These activities are targeted towards the top, new and emerging markets as per our strategies.

Feature image by Visit Maldives

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JW Marriott Kaafu Atoll Island Resort Opens as the Maldives Newest Luxury Escape

JW Marriott Kaafu Atoll Island Resort

JW Marriott, part of the Marriott Bonvoy portfolio, which includes over 30 prestigious hotel brands, has unveiled its second resort in the Maldives: the JW Marriott Kaafu Atoll Island Resort. The resort sits within the expansive Kaafu Atoll’s largest lagoon, just a 15-minute boat ride from Velana International Airport. As a result, guests can easily reach this serene and luxurious destination in the heart of a tropical paradise.

Bruce Rohr, Vice President & Global Brand Leader of JW Marriott, stated

“JW Marriott Kaafu Atoll Island embodies our dedication to blending unparalleled luxury with holistic
well-being, offering guests a peaceful escape where every detail is designed to inspire balance and
rejuvenation. With the Maldives’ natural beauty as a backdrop, we aim to provide an exceptional experience that deeply resonates with those seeking tranquility, mindfulness, and world-class service. We look forward to welcoming guests to this extraordinary destination, where they can truly disconnect and find harmony.”

A Tranquil Haven of Luxury Villas, Designed to Harmonize with Nature

The resort features 80 private pool villas, designed by renowned architect Cuneyt Bukulmez of Atolye4N. These villas blend contemporary design with Maldivian heritage. Of these, 47 villas float above the turquoise waters, each offering expansive terraces with panoramic views of the ocean. As a result, guests can fully immerse themselves in nature’s beauty.

Inspired by the traditional Maldivian ‘Gedhoru’ huts, the villas incorporate kajan roofs and vibrant turquoise doors. The neutral tones and subtle references to Maldivian lacquerware crafts enhance the serene atmosphere. The design focuses on both aesthetics and a deep connection to nature. Floor-to-ceiling windows invite the ocean inside, while open-air showers and private pools encourage guests to indulge in their natural surroundings. Every detail fosters a mindful and luxurious escape.

JW Marriott Kaafu Atoll Island Resort

For guests seeking even more space, the Three-Bedroom Ocean Residence provides an exceptional sanctuary. Elevated above the ocean, this residence offers ample space for families or groups of friends. Panoramic views serve as a breathtaking backdrop for shared moments of joy, while the seamless integration of architectural elegance and natural beauty elevates the experience.

The resort also focuses on eco-conscious luxury. Crafted from natural materials such as timber and stone, the villas enhance the beauty of the Maldives while promoting sustainability. The arrival jetty, inspired by the graceful flight of the Maakana heron, exemplifies the integration of local elements with modern design. Together, the resort’s architectural brilliance and the island’s natural beauty create a peaceful haven where luxury and sustainability effortlessly coexist.

Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, said,

“When envisioning this resort, every detail was carefully crafted to reflect the timeless beauty of
Maldives, with a focus on creating not just a memorable vacation, but an unforgettable journey. Our goal is to provide guests with a true sanctuary, where luxury and well-being converge. With JW Marriott’s signature warmth and hospitality, we invite guests to fully immerse themselves in the magic of the Maldives, nurturing both the mind and body. ”

A Culinary Journey for the Senses

The resort offers seven distinct dining venues and bars, each providing a culinary experience that delights the senses. Guests can savor a wide variety of flavors, ranging from international cuisine to local Maldivian specialties. Every dish is crafted using the finest, sustainably sourced ingredients, ensuring guests enjoy a world-class dining experience.

At Veyo, the international menu features fresh, flavorful ingredients, paired with panoramic views that awaken the senses. For a more relaxed experience, the Wahoo infinity pool bar offers refreshing drinks and delicious bites in a laid-back atmosphere. Meanwhile, Athiri, the resort’s signature steakhouse, impresses with its two-story design, inspired by the ebb and flow of ocean waves, and its expertly prepared cuts of meat.

For guests seeking a vibrant dining experience, Nikkei blends the best of Peruvian and global influences. This venue serves light bites and craft cocktails in an elegant, chic setting. Riva offers a fine dining experience, reinterpreting the flavors of the Indian Ocean by blending traditional Indian, Sri Lankan, and Maldivian dishes. On the other hand, Pure serves fresh, locally sourced ingredients, many of which come from the on-site JW Garden, making for an intentional and eco-conscious dining experience.

Tito’s, the resort’s deli and patisserie, offers an assortment of handcrafted delights, including decadent chocolates, delicate macarons, and rich truffles. Every dining experience at the resort is designed to create lasting memories and foster connection.

Restoration and Rejuvenation at the Overwater Spa

At the Overwater Spa by JW, guests indulge in luxurious treatments featuring BABOR’s precision skincare products—making this a first for the Maldives. The signature Ocean Bliss treatment combines BABOR’s luxurious anti-aging range with ingredients sourced from the depths of the sea. This treatment offers a transformative experience that merges island relaxation with the best skincare.

JW Marriott Kaafu Atoll Island Resort

Wellness enthusiasts can also enjoy sunrise yoga, a state-of-the-art fitness center with ocean views, and a lap pool. These spaces nurture both the body and mind, promoting overall well-being.

Guests seeking adventure can explore marine life through activities like snorkeling, diving, and bespoke ocean excursions. For those looking for a more exhilarating experience, the resort offers dolphin safaris, parasailing, or tranquil sunset cruises.

A Family-Centric Resort for All Ages

The resort’s Family by JW program ensures that guests of all ages can create unforgettable memories together. With a dedicated Kids’ and Teens’ Club, a colorful playground, and a child-friendly swimming pool, younger guests will stay entertained and engaged throughout their stay.

Children can explore, learn, and play through activities designed to inspire curiosity and creativity. Families can bond through interactive cooking classes, where they will use fresh, sustainably grown produce from the JW Garden to create culinary masterpieces. This garden not only supplies ingredients for the resort’s exceptional cuisine but also serves as a tranquil space for guests to reconnect with nature through gardening.

Sustainability and Innovation: A Vision for the Future

The resort is committed to environmental sustainability, which is evident in its groundbreaking partnership with INVENA. In response to the challenges posed by climate change and rising sea levels, the resort has introduced an innovative 30-meter-long underwater coastal structure. Designed in collaboration with the Self-Assembly Lab at MIT, this structure mitigates wave action and beach erosion while fostering marine life. Guests can engage with this fascinating project, contributing to efforts aimed at addressing climate challenges affecting island nations.

JW Marriott Kaafu Atoll Island Resort offers the perfect blend of relaxation, luxury, sustainability, and adventure. Whether guests indulge in exceptional dining, unwind at the spa, or explore the marine wonders of the Maldives, the resort offers an experience designed to rejuvenate and inspire.

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