Search
Close this search box.

Westin Maldives Miriandhoo Resort Celebrates World Sleep Day with Tranquil Sunset Reception

world sleep day at the westin maldives miriandhoo resort

As World Sleep Day approaches on March 14, Westin Hotels & Resorts, part of Marriott Bonvoy, reaffirms its commitment to the importance of quality sleep. Through its “Busy Resting” campaign, launched in January 2025, the brand emphasizes that sleep is not merely a luxury—it’s essential for our well-being. Across the Asia Pacific region (excluding China), Westin properties embrace this philosophy by providing spaces designed to encourage relaxation and rejuvenation. To mark the occasion, The Westin Maldives Miriandhoo Resort will host an exclusive sunset reception, offering a tranquil environment where guests can unwind and enjoy sleep-inspired canapés and beverages, all while admiring the breathtaking ocean views.

A Haven for Rest and Rejuvenation

Nestled in the serene Baa Atoll, a UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort offers the ideal destination for those wishing to prioritize their well-being. The resort’s focus on sleep and relaxation creates an environment where guests can truly recharge. At the World Sleep Day event, guests will indulge in Sleep Well-inspired treats and take in the soothing atmosphere, reinforcing the message that relaxation is key to feeling refreshed and rejuvenated.

Among the standout offerings at the resort is the Sleep Infusion Turndown service, a unique feature that encourages guests to wind down at the end of each day. This service includes a selection of herbal teas, such as chamomile and lavender, both known for their calming properties. Furthermore, guests can participate in daily guided meditation and relaxation sessions, such as Yoga Nidra and Gyan Mudra. These practices specifically ease stress and promote deep, restorative sleep, helping guests feel truly relaxed and restored.

In addition to catering to adults, The Westin Maldives Miriandhoo Resort recognizes the importance of providing relaxation opportunities for families. As a result, the resort partnered with Savvy Sleep to introduce “The Westin Maldives Kids Sleep Manual.” This program encourages children to establish positive bedtime rituals, with activities like beachfront storytelling, stargazing, and dream journaling. By helping children develop healthy sleep habits, the program ensures that families can make the most of their vacation without worrying about disrupted sleep.

Westin’s Commitment to Wellness and Sleep

As the demand for wellness and self-care continues to rise, Westin leads the way in promoting sleep as a crucial element of overall health. This commitment to wellness began with the introduction of the Heavenly Bed® in 1999, setting a new standard for sleep in the hospitality industry. Since its inception, Westin has consistently refined its wellness offerings, placing sleep at the core of its philosophy. The Sleep Well program, which features thoughtfully curated amenities like the Sleep Well Menu and Lavender Balm, underscores the brand’s commitment to helping guests achieve the restorative sleep they deserve.

At the core of the Sleep Well program lies the Heavenly Bed®, designed to promote deep, restorative sleep. Additionally, Westin offers the Sleep Well Menu, a selection of in-room dining options designed to support sleep quality. To further enhance the relaxation experience, guests receive Sleep Well Lavender Balm, infused with calming essential oils to create a peaceful environment conducive to unwinding.

With the growing trend of wellness-focused travel, Westin understands the importance of providing experiences that promote relaxation and well-being. John Toomey, Chief Commercial Officer for Asia Pacific excluding China (APEC), shared,

“Westin has been among hospitality’s global leaders in well-being, consistently empowering guests to enhance their routines while on the road through its six pillars from Eat Well to Sleep Well. World Sleep Day is a great reminder of how important it is for travelers to have restorative experiences. With the growing interest in sleep tourism and wellness travel, it’s the perfect time for us to reaffirm our commitment to our guests’ health by offering the tools and experiences they need for a good night’s sleep”

By consistently prioritizing wellness, Westin Hotels & Resorts provides a holistic experience that helps guests rest, recharge, and maintain balance, no matter where their travels take them. With its Six Pillars of Well-Being—Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well—Westin ensures every aspect of a guest’s stay contributes to their overall health. These offerings reflect the brand’s dedication to creating a restful and rejuvenating sleep experience, enhancing guests’ well-being. Whether at home or on the go, Westin remains committed to helping travelers maintain their well-being and achieve true relaxation.

Ad - immaldives.com

Latest

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

Ad - immaldives.com
No more posts to show