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Sonu Shivdasani Shares How a Mosquito-free Maldives is Now Possible

mosquito sucking blood
Imagine a Maldives without mosquitoes – This no longer needs to be a dream; it is fast becoming a reality.

Imagine a Maldives without dengue. Imagine a Maldives without chikungunya. Imagine taking your children for an evening stroll without having to fear being bitten by mosquitoes. In short, imagine a Maldives without mosquitoes.

This no longer needs to be a dream; it is fast becoming a reality. In the past 15 months, the mosquito population at Soneva Fushi, Baa atoll Kunfunadhoo, has collapsed by 98%. Over the same period, we stopped all chemical fogging. How did we make the seemingly impossible, possible?

The answer is a revolutionary, integrated approach to mosquito control, using traps instead of chemical fogging. Five hundred mosquito traps have been placed all over Soneva Fushi. The traps come in two types: the BG-GAT trap targets Asian tiger mosquitoes that have bitten someone and are searching for a place to lay eggs. A second trap, the BG-Mosquitaire, attracts mosquitoes searching for blood, by using a combination of carbon dioxide and lactic acid to make an irresistible aroma mosquitoes mistake for a human.

In addition to the traps, Soneva’s mosquito-hunters-in-chief, Bart Knols and Akib Jahir, scour the island removing pools of stagnant water where mosquitoes lay their eggs, often found in tarpaulins, coconut shells or flower pot saucers.

By around the end of the year, Soneva Fushi hopes to eliminate the few remaining mosquitoes and declare itself the Maldives’ first ‘mosquito free island’.

To reiterate the point, we’ve managed to do this without using chemical fogging. That’s because there’s a dirty little secret about mosquito fogging that nobody in the pest control industry that provides fogging services wants to talk about: fogging doesn’t really work.

Chemical fogging has been done so much in the Maldives over the past decades that mosquitoes have built up an extraordinary level of resistance to the chemicals used. Before we started our mosquito trap initiative on Soneva Fushi, we used standard WHO insecticide-resistance assays and found, to our shock, that the chemicals we sprayed year after year, at a high cost, killed less than 25% of the exposed mosquitoes.

There is another advantage to managing mosquitoes without using poisonous chemicals: biodiversity on the island is booming. Soneva Fushi now teems with native Maldivian insects such as butterflies, dragonflies, bumblebees and beetles. Since natural pollinators such as bees have come back in abundance, we’ve noticed more wildflowers and fruit bushes growing.

With the increase in insects and fruits on the island, more birds visit. Fireflies are once again spotted at night. There has also been an uptick in the production of the organic gardens that produce food for our restaurants.

Written by: Sonu Shivdasani, Founder and CEO of Soneva

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THE OZEN COLLECTION Promotes Rushdhaan Ahmed as the Assistant Director of Marketing & Communications

THE OZEN COLLECTION announce the promotion of Rushdhaan Ahmed as the Assistant Director of Marketing & Communications.

Rushdaan’s Career with THE OZEN COLLECTION

Rushdhaan started his journey in marketing in 2019 as a Graphic Designer and marketing coordinator. Since then, Rushdhaan swiftly climbed the ranks, demonstrating exceptional talent and dedication.

Throughout his career, Rushdhaan has demonstrated an unwavering passion for creativity and strategic thinking. These are qualities that have continuously yielded remarkable results for the company. Rushdan led the team that launched THE OZEN COLLECTION brand in 2020. During this time Rushdhaan played a pivotal role in building the brand’s identity. He ensured brand consistency at the resorts and contributed to a successful launch in the Maldives. Notably, he spearheaded several brand photo and video shoots, crafting captivating visual content that epitomised the essence of luxury at two iconic resorts under the brand – OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO.

Taking on a New Role as Assistant Director of Marketing & Comms!

In his new capacity as Assistant Director of Marketing & Communications, Rushdhaan Ahmed will continue to play a pivotal role in shaping the brand narrative, enhancing its global presence, and driving innovative marketing strategies. His priorities include elevating THE OZEN COLLECTION’s brand identity, constantly modernising, and improving visual aesthetics. On the communications front, he aims to capture a sufficient share of voice globally and in key regions, including the UK, Russia, GCC, DACH, and India. He plans to utilise innovative storytelling to capture the interest of discerning travellers to visit the resorts.

Rushdhaan has been a part of THE OZEN COLLECTION since the beginning of the brand journey. This deep knowledge of brand ethos, along with creative vision and strategic acumen, make him the ideal candidate to lead marketing and communications. We are confident that he will contribute to the team significantly, as we continu to redefine global luxury hospitality experiences, and take the brand to new destinations like India and beyond says Stéphane Laguette – Chief Commercial Officer at Atmosphere Core.

Rushdhaan Ahmed’s appointment underscores THE OZEN COLLECTION’s dedication to excellence and empowering local talent in the ever-evolving luxury hospitality landscape of the Maldives.

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