What to Expect at Arabian Travel Market 2021

The Arabian Travel Market (ATM) is set to take place from 16th May to 19th May 2021. This year, ATM will take place as a hybrid event with the live event taking place at Dubai World Trade Centre.

ATM 2021 will reunite the tourism industry as destinations from all over the world will showcase their brand. The theme for the event this year is ‘A New Dawn for Travel and Tourism’. So, what can you expect at this leading trade show?

01. Big travel brands in attendance

The leading travel brands from all over global will be present in one place at ATM 2021. From accommodation and hospitality, renowned tourism attractions, innovative travel technology companies to key airline routes, the biggest names will be present at the trade show.

02. Seminars & Workshops

A variety of speakers and leading influential personalities from the industry will share their insights at Arabian Travel Market. This is a great opportunity to develop your knowledge and understanding of the industry.

03. Innovative Technology Providers

ATM 2021 will take travel tech to new levels. The innovative technology and solution providers will showcase the next generation in travel tech at the event. You will discover innovations from some of the most splendid minds in the travel & hospitality industry.

04. World Responsible Tourism Awards

Through World Responsible Tourism Awards, ATM will recognize the businesses putting the most effort to promote and implement responsible practices. Furthermore, Arabian Travel Market will raise the issues and spread knowledge in regards to practical solutions and sustainability challenges the sector faces.

05. Face-to-face Meetings

That’s right. Arabian Travel Market will be the first travel trade show to physically take place in over a year. As Dubai is probably the safest city in the world, you can trust in the measures put in place to ensure your safety.

Undoubtedly, Arabian Travel Market 2021 will unite the industry once again. If you can’t make it, remember 1-2-1 video meetings will take place a week later; from 24th May to 26 May 2021.

Feature image by Arabian Travel Market

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.