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Why ATM 2025? The Maldives Shifts Focus to Dubai’s Arabian Travel Market

Arabian Travel Market 2025: Maldives Shifts Focus to Dubai

The travel and tourism sector is undergoing significant transformation, and the Arabian Travel Market (ATM) 2025 in Dubai is set to play a central role. For years, ATM has served as a vital meeting point for global industry leaders, innovators, and professionals. In 2025, however, the event’s importance has grown, not just due to its strategic location and global reach, but also because of an emerging shift in how countries, including the Maldives, are prioritizing international tourism fairs. Traditionally aligned with major European tourism events like ITB Berlin, the Maldives has now designated ATM as its most important international tourism fair, marking a decisive pivot in the country’s global tourism strategy.

ATM 2025: A Landmark Event for the Travel Industry

Set to take place from April 28 to May 1, 2025, at the Dubai World Trade Centre, ATM will be more than just a gathering; it’s expected to be an industry milestone. With over 46,000 tourism professionals attending from more than 160 countries, the 2025 edition promises to showcase the latest innovations, trends, and developments in the travel and tourism industry. As the world moves toward post-pandemic recovery, the event will highlight how the industry can develop through enhanced connectivity and forward-thinking technology.

The overarching theme of ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” reflects the rapid shifts in global travel patterns. From Artificial Intelligence (AI) shaping travel experiences to sustainability coming to the forefront, ATM 2025 will not only spotlight emerging trends but also offer a platform for businesses, governments, and stakeholders to forge new partnerships and explore new opportunities.

One of the key innovations at ATM 2025 will be the incorporation of cutting-edge AI technologies. As the travel industry becomes more tech-driven, the event will explore how AI streamlines operations, personalizes customer experiences, and aids in sustainable destination management. AI will take center stage at ATM 2025, with prominent speakers, including Cassie Kozyrkov, the former Chief Decision Scientist at Google, offering insights into how businesses can strategically adopt AI to drive growth.

Why ATM? Maldives Shifts Its Focus

For many years, the Maldives has maintained a strong presence at global tourism fairs, with ITB Berlin serving as a traditional cornerstone. However, in 2025, the Maldives Marketing and Public Relations Corporation (MMPRC) made a notable decision: the Arabian Travel Market (ATM) will now take precedence over ITB Berlin as the country’s primary tourism event. This strategic shift forms part of a broader recalibration of how the Maldives engages with the global tourism industry.

One of the driving factors behind this pivot is accessibility. The Maldives, like many other destinations, faced logistical challenges with European trade shows such as ITB Berlin. Visa difficulties and geographical constraints hindered the participation of Maldivian industry professionals, limiting their ability to engage with international stakeholders. Dubai, however, with its easy access to the wider Middle Eastern, African, and Asian markets, presents a much more viable platform for global engagement.

MMPRC Managing Director Ibrahim Shiuree affirmed that consultations with industry stakeholders, including resort operators and tourism associations, guided the move to prioritize ATM. As a result, ATM now offers the Maldives the visibility and accessibility it needs to promote its thriving tourism sector to an increasingly diverse international audience.

At ATM 2025, the Maldives delegation will present a strong presence, with over 230 representatives, including 111 exhibitors showcasing a wide range of resorts, guesthouses, and luxury services. In addition to promoting the country’s stunning natural beauty, MMPRC will also curate a cultural experience to replace the Maldives’ traditional “Maldivian Night” event, once held at ITB Berlin. This new showcase will offer international audiences a taste of Maldivian cuisine, music, and arts, highlighting the country’s unique cultural identity.

ATM: A Gateway for Regional Tourism Growth

The growing importance of ATM is not limited to the Maldives. The event has become a central hub for countries across the Middle East, Asia, and beyond to showcase their tourism offerings. In 2025, exhibitors from Asia will increase notably, with countries like India and China significantly expanding their participation. This highlights the region’s increasing influence in the global tourism market, particularly as Asia emerges as the fastest-growing region for tourism recovery.

Saudi Arabia, for instance, will spotlight its ambitious Vision 2030 at ATM 2025, with major tourism projects like the Red Sea Coast and NEOM taking center stage. Similarly, the UAE, Qatar, and other Middle Eastern countries will showcase their advancements in tourism infrastructure and evolving cultural tourism offerings.

The Middle East’s tourism sector has demonstrated impressive resilience post-pandemic, with the region recording a 32% increase in international arrivals over pre-pandemic 2019 levels. This robust recovery is expected to continue, with ATM 2025 providing an invaluable platform for international buyers and stakeholders to tap into this growing market.

A New Era for Tourism in the Maldives and Beyond

For the Maldives, ATM 2025 represents more than just a change in venue; it signals the country’s readiness to adapt to global tourism dynamics and the growing influence of the Middle East as a tourism hub. By focusing on Dubai and the Arabian Travel Market, the Maldives positions itself as a key player in a rapidly changing global tourism landscape, one that increasingly demands accessibility, connectivity, and cultural engagement.

Beyond the Maldives, ATM 2025 will likely become a game-changer for the global tourism industry. The event will highlight the importance of sustainability, technology, and cultural exchange as key drivers of growth. It will also offer valuable insights into the challenges and opportunities facing the global travel market, from the impacts of AI to the need for sustainable tourism practices.

As the travel industry continues to evolve, ATM 2025 will serve as a testament to the power of collaboration, innovation, and forward-thinking strategies. For countries like the Maldives, it represents the perfect opportunity to showcase not just their natural beauty but also their evolving tourism models that embrace cultural heritage, sustainability, and technological advancements.

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Banyan Tree Vabbinfaru and Dhawa Ihuru Celebrate Mother’s Day with Curated Experiences

Banyan Tree Vabbinfaru and Dhawa Ihuru

As Mother’s Day approaches, Banyan Tree Vabbinfaru and Dhawa Ihuru in the Maldives have unveiled an exceptional lineup of curated experiences that celebrate the spirit of motherhood. From indulgent spa treatments to family-oriented adventures, these resorts offer the perfect setting for families to come together, relax, and create lasting memories in one of the world’s most breathtaking destinations.

Running from May 10 to 25, these exclusive offerings provide families with an opportunity to reconnect and reflect while immersing themselves in the serene beauty of the Maldives. Both resorts focus on creating unique experiences that honor mothers, nurture family bonds, and encourage well-being in a peaceful and luxurious environment.

Banyan Tree Vabbinfaru and Dhawa Ihuru have designed a range of experiences to offer mothers, families, and multi-generational travelers a meaningful way to celebrate. These bespoke offerings not only pay tribute to the hard work and love mothers give but also provide guests with a chance to relax, rejuvenate, and bond with loved ones.

Wellness and Relaxation for a Meaningful Escape

Stay More, Pay Less: The “Stay More, Pay Less” offer encourages families to spend more time together by rewarding longer stays with greater value. Families looking to extend their holidays and make the most of their time on the islands will find this offer ideal, as it allows for quality bonding time and relaxation at a fraction of the cost.

Spa Indulgence at Banyan Tree Spa & 8lements Spa: At Banyan Tree Vabbinfaru and Dhawa Ihuru, mothers will receive a tranquil spa experience that includes a signature treatment along with a complimentary private yoga session. This calming duo session encourages reconnection, offering a perfect opportunity for family members to enjoy a peaceful moment together. In addition, mothers will receive a 30% discount on hand-crafted ceramic items from the Banyan Tree Gallery—an ideal keepsake from the experience.

Banyan Tree Connections Programme: New for May 2025, the Banyan Tree Connections programme offers families a holistic journey focused on mindfulness, connection, and well-being. The immersive experience brings families closer through shared rituals, movement, and moments in nature. The program fosters deeper bonds and promotes the values of presence and gratitude—ideal for families wishing to honor Mother’s Day in a truly meaningful way.

Adventure, Fun, and Bonding Experiences

Marine Adventures and Watersports: For families who prefer adventure, Banyan Tree Vabbinfaru and Dhawa Ihuru offer a 30% discount on a wide range of marine activities. Families can explore the vibrant marine life of the Maldives through guided snorkeling trips, sailing excursions, and even catamaran adventures. These exciting activities allow families to bond while discovering the underwater world together, making for a memorable Mother’s Day celebration.

Curated Family Experiences: The resorts also offer a series of curated family experiences that aim to inspire connection. Guests can enjoy discounts on various excursions, such as sunset sails, snorkeling safaris, and full moon night snorkeling. These carefully planned activities encourage families to spend quality time together while appreciating the natural beauty of the islands.

Mother’s Day Cooking Competition (May 11): On May 11, Banyan Tree Vabbinfaru and Dhawa Ihuru invite families to partake in a lighthearted cooking competition. Fathers and children will team up to prepare a dish for mum, who will act as the esteemed guest judge. The event fosters creativity and fun, with a special family award given to the team that showcases the most heartfelt dish.

Celebrating Culture and Spirituality

In addition to the Mother’s Day offerings, both resorts will host unique cultural experiences throughout May. For example, during Vesak (May 10–12), a Buddhist celebration honoring the birth, enlightenment, and passing of Buddha, a special set menu will be served at Saffron, the signature Thai restaurant at Banyan Tree Vabbinfaru. The menu will feature both vegan and non-vegan options, using locally inspired ingredients to reflect the spirit of the occasion—mindful, nourishing, and deeply rooted in tradition.

Sustainability at the Heart of the Experience

Banyan Tree Vabbinfaru and Dhawa Ihuru are also committed to sustainability, offering guests opportunities to celebrate both Mother’s Day and the environment. Guests can participate in eco-conscious activities that highlight the resorts’ dedication to preserving the natural beauty of the Maldives.

Full Moon Lights Out (May 12–15): As part of their sustainability efforts, both resorts will switch off non-essential lighting from 6:30 p.m. until sunrise. Guests can enjoy an enchanting moonlit atmosphere, whether dining under the stars, practicing meditation, or embarking on a full moon cruise. This event aligns with the resorts’ ongoing commitment to sustainability and provides guests with a unique opportunity to connect with nature.

World Biodiversity Day (May 22): In honor of World Biodiversity Day, the resorts will offer complimentary guided snorkeling sessions led by their Marine Lab team. These informative sessions give guests a deeper understanding of the vibrant marine life that surrounds the resorts, fostering a sense of appreciation for the underwater world.

World Turtle Day (May 23): For guests who wish to learn more about the marine ecosystem, World Turtle Day will feature educational workshops on turtle and fish identification. Guests can also take part in a Save the Reef trip, which focuses on removing coral-eating starfish and promoting the health of the coral reef.

The Perfect Family Getaway

With its luxurious setting, personalized experiences, and commitment to sustainability, Banyan Tree Vabbinfaru and Dhawa Ihuru provide the perfect backdrop for families to celebrate Mother’s Day in an unforgettable way. Whether indulging in spa treatments, enjoying marine adventures, or sharing a meal together, these resorts create opportunities for families to reconnect and reflect on what matters most.

For families looking to celebrate the beauty of motherhood while also embracing the splendor of nature, Banyan Tree Vabbinfaru and Dhawa Ihuru offer the ideal sanctuary for relaxation, adventure, and cherished moments of togetherness.

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