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2024 Fashion Trends for Your Summer Vacation

Olivia Rodrigo look at the Grammy's
There's still a few months before Summer 2024, but it's never too early to start preparing for the next summer trend for your sunny vacations!

Who says summer needs to be all about bikini tops and beachwear? Just last year, celebrities marked the summer with Capris and Bermuda shorts. That’s a whole lot of clothes for the scorching summer sun, but the outfits were a big hit for the summer trend of 2023.

The summer of 2023 ‘knee-grazing’ style was popularised by celebrities like Gigi Hadid, Nicola Peltz Beckham and Kourtney Kardashian. But where did the trend for summer 2023 start? It just might have been Hailey Bieber, who has been making quite the wave on social media recently. Hailey started off June with baggy white, knee-grazing Loulou shorts, and the girls were all here for it. And just like Hailey, another favourite celebrity Gigi Hadid was spotted in a similar style outfit. The knee-length, denim capris by Jacquemus and the black tank top from her brand Guest in Residence. This set the scene for the style for the summer of 2023, as other celebrities followed the trend.

Summer of 2024 – Style your Closet for Vacation

Vogue has already crafted the key Spring / Summer trends for 2024. It appears that minimalism, 90’s fashion and the Succession-fueled ‘quiet luxury’ might be sticking around this year.

After going through so many trends, no thanks to TikTok, you might already own most of the pieces needed to craft your summer 2024 wardrobe. Whether you’re flying to the Maldives or Italy, keep those Ballerina flats for a nice romantic dinner. If you’re looking for a statement piece for your summer bag, that is going to be overfilled for beach days, Miuccia Prada and Miu Miu bags might be the answer. We all know the over-filled tote bag shaming is history at this point!

If you kept a close look-out you might have also noticed the winter whites all over the Grammys on Sunday. We all love a good white dress, perfect for all seasons. With major celebrities like Taylor Swift, Olivia Rodrigo and Madison Beer wearing white to the Grammy’s, we’re sure the colour is making a popular comeback this season as well.

One thing is pretty clear when it comes to fashion trends for 2024: quiet luxury and Y2K with a kick! Just add a little more playfulness to your wardrobe and you’re all set for your summer vacation. The coquette bow trend might be sticking around a while longer as well. So make sure to invest in a ribbon piece before flying off to your next destination.

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OYO Hotels & Homes: A Global Disruptor Continues to Evolve

OYO Hotels & Homes: A Global Disruptor That Keeps Evolving

OYO Hotels & Homes has come a long way from its start in 2013. What began as a small-budget hotel aggregator in India is now one of the world’s fastest-growing hospitality brands. Despite challenges, OYO continues to expand, innovate, and refine its business model to stay ahead.

Expanding in Key Markets

OYO is doubling down on India’s booming spiritual tourism sector, with plans to add 500 hotels in major pilgrimage destinations like Ayodhya, Varanasi, and Haridwar. The move aligns with the country’s push to improve infrastructure for religious travelers.

Globally, OYO is making a bold push in North America. It recently acquired G6 Hospitality, the parent company of Motel 6 and Studio 6, for $525 million. This deal strengthens OYO’s foothold in the U.S. budget hotel market, expanding its portfolio and revenue potential.

Tech-Driven Hospitality

OYO’s success isn’t just about expansion—it’s about innovation. The company continues to enhance its technology to improve both hotel management and guest experiences:

  • OYO OS: A management system that helps hotel partners streamline operations.
  • AI-Powered Pricing: Uses machine learning to adjust room rates dynamically.
  • Self Check-in via OYO App: Guests can skip the front desk with digital ID verification.
  • AI Chatbots for Customer Support: Faster, 24/7 assistance for guests.

By leveraging automation and AI, OYO is making budget stays more efficient and accessible.

IPO on the Horizon

After restructuring to focus on profitability, OYO Hotels & Homes is reviving its IPO plans. Reports suggest early investors, including Lightspeed Venture Partners, may sell part of their stake, valuing OYO at $3.9 billion. The IPO, expected in the next financial year, could provide a fresh capital boost for expansion and tech investments.

Navigating Market Challenges

OYO has had its fair share of challenges, from regulatory hurdles to quality control issues. Recently, a new policy in Meerut, India, requiring unmarried couples to show proof of their relationship before check-in sparked debate. Moves like these highlight the delicate balance OYO must strike between local sensitivities and customer expectations.

The Road Ahead

OYO isn’t just growing—it’s evolving. With a stronger focus on profitability, a major U.S. expansion, and an IPO in sight, the next phase of OYO’s journey will be one to watch. Whether you’re a traveler looking for affordable stays or an investor betting on the future of hospitality, OYO’s story is far from over.

Feature image by PR Newswire

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