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2024 Fashion Trends for Your Summer Vacation

Olivia Rodrigo look at the Grammy's
There's still a few months before Summer 2024, but it's never too early to start preparing for the next summer trend for your sunny vacations!

Who says summer needs to be all about bikini tops and beachwear? Just last year, celebrities marked the summer with Capris and Bermuda shorts. That’s a whole lot of clothes for the scorching summer sun, but the outfits were a big hit for the summer trend of 2023.

The summer of 2023 ‘knee-grazing’ style was popularised by celebrities like Gigi Hadid, Nicola Peltz Beckham and Kourtney Kardashian. But where did the trend for summer 2023 start? It just might have been Hailey Bieber, who has been making quite the wave on social media recently. Hailey started off June with baggy white, knee-grazing Loulou shorts, and the girls were all here for it. And just like Hailey, another favourite celebrity Gigi Hadid was spotted in a similar style outfit. The knee-length, denim capris by Jacquemus and the black tank top from her brand Guest in Residence. This set the scene for the style for the summer of 2023, as other celebrities followed the trend.

Summer of 2024 – Style your Closet for Vacation

Vogue has already crafted the key Spring / Summer trends for 2024. It appears that minimalism, 90’s fashion and the Succession-fueled ‘quiet luxury’ might be sticking around this year.

After going through so many trends, no thanks to TikTok, you might already own most of the pieces needed to craft your summer 2024 wardrobe. Whether you’re flying to the Maldives or Italy, keep those Ballerina flats for a nice romantic dinner. If you’re looking for a statement piece for your summer bag, that is going to be overfilled for beach days, Miuccia Prada and Miu Miu bags might be the answer. We all know the over-filled tote bag shaming is history at this point!

If you kept a close look-out you might have also noticed the winter whites all over the Grammys on Sunday. We all love a good white dress, perfect for all seasons. With major celebrities like Taylor Swift, Olivia Rodrigo and Madison Beer wearing white to the Grammy’s, we’re sure the colour is making a popular comeback this season as well.

One thing is pretty clear when it comes to fashion trends for 2024: quiet luxury and Y2K with a kick! Just add a little more playfulness to your wardrobe and you’re all set for your summer vacation. The coquette bow trend might be sticking around a while longer as well. So make sure to invest in a ribbon piece before flying off to your next destination.

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Atmosphere Core Unveils Its First European Heritage Hotel in Piedmont, Italy

Heritage Hotel by Atmosphere Core opens in Italy

Atmosphere Core, the well-established leader in hospitality across South Asia, has expanded into the European market. The company recently opened Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This marks the company’s first venture into Europe and adds a historical gem to its Heritage by Atmosphere collection. The heritage hotel sits in a beautifully restored monastery, built in 1773, and retains its original Romanesque architecture and sacred frescoes. Located in one of Italy’s most culturally rich regions, the hotel offers an authentic experience steeped in northern Italy’s art, history, and cuisine.

Salil Panigrahi, Group Managing Director of Atmosphere Core, expressed excitement about this new European chapter.

“As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses.  In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.

A Historic and Luxurious Destination

Borgo Monchiero sits within a UNESCO World Heritage-listed area. It lies amid vineyards that produce celebrated wines such as Barolo and Barbera. The three-story hillside monastery features 19 luxurious suites and rooms. Each suite has been carefully restored to preserve the building’s original charm. The on-site chapel also offers a beautiful space for intimate weddings and ceremonies, making it the perfect setting for couples seeking a unique destination for their special day.

The former refectory, once a dining hall for resident monks, now transforms into a culinary destination. Guests will indulge in exquisite regional dishes at the main restaurant. Additionally, the heritage hotel offers a chapter hall for private gatherings, a lounge bar for relaxation, and a garden terrace with sweeping views of the surrounding hills and vineyards. Moreover, a dedicated spa area includes a sauna, infrared therapy, and a restored stone reservoir turned private jacuzzi. For outdoor enthusiasts, the landscaped gardens and pool area offer a serene escape, perfect for basking in the sun or hosting alfresco events.

A Shared Vision for Heritage by Atmosphere

Borgo Monchiero’s owners, Franco Giampetruzzi and Gian Maria Debenedetti, emphasized their alignment with Atmosphere Core’s brand ethos. Mr. Giampetruzzi shared:

“When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans.  We needed an established operator with big ideas yet sensitive to the value of authenticity.  The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”

Mr. Debenedetti added,

“We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision.”

Atmosphere Core’s Growing Global Presence

The luxury brand has become known for its collection of nine island resorts in the Maldives. The company also boasts a growing portfolio of luxury properties in Sri Lanka and India. As a result, it has gained a reputation for personalized service, exceptional dining, and unforgettable experiences. With its new venture in Italy, the company offers a one-of-a-kind escape for travelers, wine connoisseurs, and nature lovers. Guests can explore the beauty and culture of this idyllic European region while enjoying the exclusive offerings of Atmosphere Hotels & Resorts.

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