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MATATO Signs A MoU With Travel Agents Federation Of India

MATATOMOU_192017

Maldives Association of Travel Agents and Tour Operators, or MATATO signs a MoU with Travel Agents Federation of India to extend cooperation in joint marketing and networking efforts that promote travel trade between the two countries. TAFI is one of the leading travel organizations in India. The MoU was signed on 16th February in Delhi, by Vice President of TAFI Mr. Pradeep Lula and Deputy Secretary General of MATATO Ms. Asra Naseem, during a special function hosted in Maldives pavilion at the South Asian Travel and Trade Exhibition, SATTE.

This MoU will benefit both organizations in combining resources to further extend marketing and networking activities. Furthermore, sharing market data and research between the organizations will help develop and progress on marketing strategies. Under this agreement, support will also be shared, through collaborations and endorsement to develop and promote the existing programs and products of both parties.

The Travel Agents Federation of India (TAFI) was established in 1986. It is a dynamic organization that guides the travel industry in India. It is a professional body of Travel Agents coordinating different segments of the travel trade. TAFI is a non-political, non-commercial and non-profit organization. Their membership currently comprises of 1400 Active, Associate, Allied and Affiliate (Travel Service Intermediaries – Non IATA) members from all over India. Over 70% of the ticketing business is handled by TAFI members. TAFI represents the travel trade before official bodies of Government, Airlines and other appropriate forums. TAFI augments the development of the travel industry in India by encouraging improvement in the standard of service, inculcating professionalism and spreading awareness and updated information on travel and regulations.

India is one of the largest potential source market for Maldives that shows a lot of promise, and MATATO believes that partnership with TAFI will allow the two organizations to work together to create business opportunities and contribute to growth of travel figures. This also represents a significant achievement in the efforts to increase engagement with regional and international organizations. MATAO hopes that this act will help further strengthen their programs for industry development and destination marketing. In 2016 MATATO signed a similar agreement with Pacific Asia Tourism Association PATA.

SATTE has started on 15th February, in Pragati Maidan, Delhi, India will come to a close on Friday. MATATO is hosting a destination stand at this exhibition with more than 15 Maldivian Travel companies, compromising a delegation of 20 representatives. SATTE is the second International Travel Exhibition this year that MATATO is leading the destination to, with two more exhibitions, Riyadh Travel Fair and WTM connect, scheduled to April and May respectively. MATATO takes pride in our efforts to market the destination abroad, by providing Maldivian companies with opportunity to build their business network in leading and emerging international markets, which we believe will strongly contribute to the growth tourist arrivals to Maldives. 

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Shaping Canareef Resort Maldives: Two Key Figures Behind the Resort’s Quiet Evolution

Canareef Resort Maldives - Two leaders driving change with vision

Nestled at the southern edge of the Maldives, where the turquoise waters of Addu Atoll stretch deep into the Indian Ocean, Canareef Resort Maldives quietly evolves. This change doesn’t come from flashy renovations or new facilities. It’s driven by people. Those shaping the resort from the inside out. Meet Deepak Kannan and Shirhaan Sodig. Deepak, focusing on people and culture, and Shirhaan, managing technology and systems, play key roles in defining what it means to run a modern resort in the Maldives.

Deepak Kannan: The People-First Leader Building Culture from the Inside Out

He began his hospitality career in 2000 at the front desk of Radisson Hotels. Over 25 years, he built an impressive resume across the Middle East, including the iconic Burj Al Arab by Jumeirah and several IHG Crowne Plaza properties in the UAE and Oman.

He rose from Front Office Shift Leader to Front Office Manager with IHG, sharpening his skills in operations and guest relations. Later, Deepak stepped into leadership roles as Hotel Manager and General Manager at well-known hotels such as Bin Majid Hotels and Resorts in Ras Al Khaimah, Excelsior Downtown Dubai, and Platinum Coast Hotel in Fujairah.

Moreover, In 2021, Deepak expanded his expertise by consulting for a major convention center in Chennai, India, where he set up their rooms division and operational systems. This experience highlights his versatile and strategic approach.

At Canareef, where he serves as Assistant General Manager, Deepak focuses on more than management. He builds a culture centered on teamwork and empowerment. He explains it simply:
To achieve a one vision, one team spirit and a strong people-centric culture that will empower the talent we have into shaping Canareef to be the most desired resort destination in the region.

His leadership already makes a difference. The team works closely together, supporting each other to deliver guest experiences that linger long after the stay. For Deepak, hospitality means focusing on people first.

Shirhaan Sodig: The Tech Expert Keeping Things Running Smoothly

Behind the scenes at Canareef, few guests know the name Shirhaan Sodig, but his work touches nearly every part of their stay. From reliable Wi-Fi to IPTV entertainment, Shirhaan’s IT expertise ensures the resort’s technology runs flawlessly.

With over 15 years in IT, Shirhaan’s background includes fiber optic networks, IPTV, CCTV, telephone systems, and vital hospitality software like Opera PMS and Micros POS. He started his career as an Assistant Computer Technician at the Secretariat of Addu City Council, where he built a solid foundation managing complex networks.

For Shirhaan, technology goes beyond hardware — it reflects a mindset. He shares:
“I believe there’s no such thing as impossible when you combine the right mindset with the right technology. In hospitality, every challenge is an opportunity to innovate, and that’s what drives me —using technology to quietly enhance guest experiences and empower teams to perform at their best.”

Before joining Canareef as IT Manager, Shirhaan developed his skills at South Palm Resort Maldives, serving as Assistant IT Manager and IT Manager. At Canareef, he led a major upgrade by implementing a resort-wide Fiber To The Home (FTTH) network, dramatically improving internet speed and reliability. He also created a custom IPTV app to enhance guest entertainment options.

Beyond Canareef, Shirhaan contributes as a visiting lecturer at Maldives National University, training future IT professionals. His qualifications include certifications like CompTIA A+, Network+, CCENT, and a degree in Information Technology, blending academic knowledge with practical expertise.

Where Vision Meets Technology and Hospitality Flourishes

Canareef Resort Maldives offers a picture-perfect destination, but in today’s competitive market, beauty alone does not suffice. Travelers expect more: seamless technology, thoughtful service, and genuine hospitality.

That is exactly what Deepak and Shirhaan provide. Deepak shapes the resort’s culture and people, while Shirhaan ensures the technology supports that vision behind the scenes. Their combined efforts might not look flashy, but they build a foundation designed to last.

So when guests visit Canareef Resort, they get more than just palm trees and ocean views. They experience a resort powered by purpose, a team committed to making every stay truly memorable.

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