Sheraton Maldives Celebrates 50 Years of Sustainability, Heritage, and Future-Focused Luxury

This significant milestone serves as a testament to the hospitality industry’s power to redefine the way travellers engage with their destinations. Sheraton Maldives Full Moon Resort & Spa embraces the Island’s Golden Jubilee by reflecting on its beginnings, leveraging valuable insights to shape the future of Furanafushi for the next 50 years.

Reflecting on the Evolution of the Island

The narrative of the tourism industry in the Maldives is a truly inspirational one. Emerging as a travel gem in the 1970s, the archipelago initially lacked tourism infrastructure and struggled to attract investments. Despite these humble origins, the Maldives has now ascended to a prominent position in the global tourism landscape. Renowned for its concept of barefoot luxury, exclusive retreats, and awe-inspiring landscapes, the Maldives stands as a testament to the remarkable transformation of a once-unexplored destination into a world-class haven for travellers.

Furanafushi itself holds a storied history, initially serving as a picnic destination for residents of Malé before being transformed into a resort. It later became known as Australia Island and was widely marketed under the tagline, ‘Found! A Lost Paradise’.

In December 1973, the island welcomed the 56-key Sheraton Maldives, originally named Furana, as the fifth resort in the entire Maldivian archipelago. Underscoring the destination’s early commitment to enhancing the stay experience, clocks were regularly kept an hour early in Furana to give guests more time than they expected.

In April 1976, the island resort moved under the management of Wayne Reid, one of Australia’s best-known sports administrators, in a five-year lease that catalyzed an influx of investment and expansion.

The early days of Furanafushi and Sheraton Maldives Resort & Spa are a testament to the growth of the island and its ongoing influence on the appeal of the Maldives as a bucket list travel destination. As the resort evolves with the industry, it maintains its heritage and remains dedicated to preserving both its own history and the history of its surroundings.

Recognising the Role in Hospitality

As one of the leading forces in global hospitality, Sheraton Maldives Full Moon Resort & Spa has been dedicated to uplifting island life and preserving the natural beauty that makes the destination extraordinary.

Beyond traditional hospitality, Sheraton Maldives Full Moon Resort & Spa connects with the local community through initiatives like school invitations, providing insights into our dynamic industry and our commitment to sustainability. During Ramadan, the resort also extends warmth to organizations like the Fiyavathi Orphanage, fostering community bonds.

The commitment to environmental stewardship by the resort is evident in initiatives like the Adopt A Coral program, where guests actively contribute to coral preservation. Our innovative water bottling plant reduces plastic waste by purifying seawater on-site.

For 50 years, Furanafushi has been a sanctuary for residents and global travellers. At Sheraton Maldives Full Moon Resort & Spa, the historic tranquillity is preserved while evolving to meet the changing needs of the community and the diverse expectations of guests.

Staying Ahead of the Hospitality Curve

Adapting to the ever-growing need to align with global consciousness around environmental responsibility Sheraton Maldives Full Moon Resort & Spa remains ahead of the hospitality curve in terms of sustainability initiatives, leveraging its synergetic relationship with the natural surroundings to educate guests and elevating its eco-conscious offerings. The resort embraces modern technology to contribute to its efforts, including using AI-powered cameras to identify areas of food waste disposal, innovative Air Conditioning Systems that automatically adapt room temperatures to reduce energy consumption, and gardens that produce vegetables and herbs, as well as watermelon and cucumber crops.

As the bridge between technology and sustainability strengthens, the resort continues to drive forward-thinking solutions that will pioneer green tourism around the world, with plans to implement a biogas plant to transform food waste into gas for kitchen stoves and a vibrant chicken farm to produce organic eggs and meat on-site.

By using technology to advance sustainability, Sheraton Maldives is shaping a world where environmental awareness is naturally integrated into our daily lives, championing the preservation of the natural island as we look forward to its brighter, greener future.

A Look at the Next 50 Years

Throughout its 50 years, Furanafushi has seen pioneers, people, and policies shape its attraction on the global stage, its position among neighbouring islands, and its impact on the local community. In the next 50 years, the same will remain – and it is up to us to actively participate in the protection, preservation, and promotion of the island.

To honour the history of Furanafushi, and to highlight the culture of the residents, Sheraton Maldives Full Moon Resort & Spa stands as a beacon of authentic Maldivian hospitality, inviting guests and residents alike to join its journey of tropical transformation as it seeks to maintain its original beauty while cultivating new ways of discovering true paradise.

The Maldives is making a strong impact at the World Travel Market (WTM) London 2024, which runs from November 5 to 7 at Excel London. As one of the world’s largest travel trade events, WTM provides a platform for professionals to connect, share insights, and explore business opportunities. MMPRC is leading the Maldives’ delegation, showcasing the country’s tourism offerings to the global trade.

A Strong Presence at WTM London 2024

This year, the Maldives brings a large team to WTM, with 217 representatives from 91 industry partners. MMPRC has set up a 650 sqm stand to showcase the country’s unique tourism experiences. The stand includes 75 co-exhibitor counters, 55 B2B meeting tables, and three meeting areas. Visitors can mark locations they’ve visited on a special interactive map at the stand.

MMPRC is engaging travel professionals from the UK, a key market for the Maldives. As of September 2024, 125,016 UK visitors accounted for 8.5% of total arrivals. MMPRC highlights the Maldives as a safe and secluded destination, ideal for travelers seeking privacy and natural beauty.

Sustainability at the Core

Sustainability is a central theme at WTM. The Maldives continues to lead in eco-friendly tourism, with initiatives to preserve its delicate marine ecosystems and coral reefs. MMPRC showcases the Maldives’ efforts to maintain its natural beauty through sustainable practices. Eco-friendly resorts and marine conservation programs continue to attract environmentally-conscious travelers.

MMPRC also emphasizes the Maldives’ commitment to sustainability in tourism. The country’s green initiatives resonate with travelers from the UK, where eco-conscious trends are on the rise. This focus helps the Maldives stand out as an attractive destination for responsible tourism.

The ‘World’s Biggest Giveaway’ Campaign

The “World’s Biggest Giveaway” campaign, launched at WTM, offers 52 free holidays for each week of 2025. This year-long initiative aims to engage travelers worldwide, promoting the Maldives’ diverse offerings. The campaign will run through social media contests on platforms like Instagram and TikTok, where winners will discover different parts of the Maldives.

Visit Maldives hopes the campaign will attract new visitors, especially as a year-round destination. Each contest will highlight a different aspect of the Maldives, from its beaches to vibrant culture and marine life. The giveaway also focuses on niche tourism segments, such as luxury, romance, and diving.

Addu City’s New Tourism Brand

Addu City unveiled its new tourism brand, “Addu: Beyond the Equator,” at WTM. This rebranding aims to promote Addu as a unique destination, offering a blend of natural beauty, culture, and history. The launch event, attended by Addu City officials and MMPRC representatives, introduced the city’s tourism potential.

Addu is now ready to attract global visitors. Throughout WTM, Addu representatives are meeting with travel agents and tour operators to build partnerships. The city’s rebranding highlights its unique offerings, positioning it as “The Other Side of Maldives.”

New Publications and Strategic Partnerships

At WTM Londong 2024, the Maldives Association of Travel Agents and Tour Operators (MATATO) launched Maldives Finder 2025, a comprehensive travel guide. This magazine promotes the Maldives’ rich culture, scenic landscapes, and tourism offerings. It aims to increase the country’s visibility, providing essential information for travelers.

Additionally, Travelution Magazine, the third edition, was also unveiled at WTM. Published by The Travel Guys, this resource helps travel professionals stay updated on the latest tourism developments in the Maldives.

Strengthening Infrastructure and Partnerships

Manta Air has partnered with Kaani Hotels and Resorts to provide luxury seaplane transfers for guests traveling to North Ari Atoll. This partnership ensures seamless transfers, elevating the guest experience. Known for its comfort and reliability, Manta Air enhances the arrival and departure process, showcasing the Maldives’ beauty from the skies.

In addition, Velana International Airport is expanding. A new terminal, set to open in 2025, will accommodate up to 7 million travelers annually. The airport’s growth supports the Maldives’ rising tourism demand.

Looking Ahead

The Maldives’ participation at WTM London 2024 reflects its commitment to growth, sustainability, and innovation. The country is positioning itself as a leading destination for a variety of traveler needs. Campaigns like “World’s Biggest Giveaway” and the rebranding of Addu City aim to attract visitors in 2025 and beyond.

By focusing on sustainability and diversifying tourism offerings, the Maldives is set to remain a top global destination for years to come.

Feature image by Visit Maldives