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Front Office Manager at Seaside Finolhu: Ashfag’s Journey In The Hospitality Industry

Ali Ashfag
Seaside Finolhu, Baa Atoll Maldives introduces the resort's new Front Office Manager Ali Ashfag.

Ashfag’s journey in the industry started at the young age of 18 as a waiter and he has come a long way since his beginning in the industry. Transitioning to the front office eight years ago, and embarking on his journey as a butler, Ashfag now takes on his new role as Front Office Manager at Seaside Finolhu.

In this new role, Ashfag brings in over a decade of experience across five internationally recognised brands and two local establishments.

Education & Start of his Career

Ashfag has completed a Master’s Certificate in Hospitality Management and Hotel Revenue Management from Cornell University. This unique combination as well as his hands-on experience has made him an exemplary leader in the industry.

Throughout his career, Ashfag has curated exceptional experiences and maintained impeccable service standards in his roles. Embracing the ongoing journey of a leadership role, Ashfag considers his future self in a decade as his guiding role model.

In his career, Ashfag has demonstrated unwavering commitment to integrity, discipline and humility. Embodying the qualities he admires in the people he has been fortunate enough to collaborate with has been Ashfag’s guiding path through this journey.

Ashfag’s Journey with Seaside Finolhu

Since joining Seaside Finolhu, Ashfag has made priceless contributions to the establishment, taking it to unprecedented levels of excellence. One of the notable introductions includes the concept of personalized butler service, which has redefined the luxurious standard at the resort.

Additionally, Ashfag has also made generous efforts when it comes to handpicking and training individuals. With his commitment, the trainees have now embodied the essence of butler service ‘Roohu’!

With his commitment and hard work, the front office has become one of the most efficient and functional departments on the island.

The five key values given by Ashfag for aspiring young hoteliers include Integrity, a positive attitude, emotional intelligence, humility, and kindness. 

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Maldives Tourism Highlights: Key Updates from the First Week of April

Maldives Tourism Highlights: Key Updates from the First Week of April

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

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