Apple Rumoured to Embrace RCS in 2024 - Find Out the Latest Updates!

Finding common ground to create a group chat can be a tricky task. For most iPhone users, the go-to messaging platform is usually iMessages. Although Apple has created this ease for texting between iPhone users, iMessage is unavailable across platforms. This has created the difficulty in reaching to your friends who use Google or Android phones. Now, you’re either left resorting to SMS, or other messaging platforms such as WhatsApp, Telegram or Messenger. But what if there was one single solution for it all – the RCS (Rich Communication Services)

What is RCS?

Although this might be the first time many of us heard the phrase RCS, this messaging channel is not new. RCS or Rich Communication Services was first conceived years ago, but it’s finally gaining popularity. RCS messaging is the upgrade that users need to get the same features available on iMessage. Unlike the iMessage system, RCS creates the perfect single-platform messaging App.

With the new RCS update, users can explore a variety of messaging features. Everything from sending and receiving large files such as high-resolution pictures and videos, read receipts, reactions, and typing indicators are all available!

But why are we hearing about this just now? Well, Google decided to add RCS to its default messaging Apps. With this new update, RCS became a popular hit, with Google reporting 650 million users monthly. Google data additionally shows that people are 35x more likely to read RCS messages than emails, while also using RCS messages to engage with brands. Here is how you can turn on RCS messaging as well!

Gone are the days of struggling to create a group chat with a combination of Android and Apple users. This addition has created the perfect single-platform messaging App, the days of struggling to text between users of different branded phones are a thing of the past. Although Google has taken the bold step to embrace RCS messaging, allowing users to enjoy the exceptional features, what’s the update on Apple?

Will Apple Embrace the RCS Messaging Platform?

There have been rumours that Apple is ready to embrace the RCS messaging platform in 2024. According to 9to5mac, the RCS feature is set to launch via a software update later this year. This would completely remove the barrier of iMessage features between Android and iPhone users.

Later next year, we will be adding the support for RCS Universal Profile, the standards as currently published by the GSM Association. We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users, says an Apple Spokesperson talking to 9to5mac in November 2023.

Does this mean Apple is replacing iMessage? Of course not. Apple continues to reiterate that iMessage is the safest messaging platform for Apple users. RCS, if available on Apple later this year, will be adopted separately from iMessage. This will open up new horizons for communications and group chats in 2024!

Saudi Arabia has replaced the CEO of its NEOM mega-city project. Nadhmi al-Nasr, who led the project since 2018, is stepping down, and Aiman al-Mudaifer, a top official at the Saudi Public Investment Fund (PIF), is stepping in as interim CEO.

Why the Leadership Change at NEOM?

This leadership change comes at a time when the NEOM project faces growing challenges. The timing raises many questions: What’s behind the change? And what does it mean for the future of this huge development?

NEOM is a massive project, designed to span 170 kilometers and include new ideas like twin skyscrapers, a ski resort, and the bold horizontal city, The Line. However, since its launch, many have questioned whether the project will meet its goals. There’s concern that delays could prevent the city from taking shape as planned.

What Does This Change Mean for NEOM?

According to a statement from NEOM, the leadership shift is part of the company’s effort to enter a “new phase of delivery.” Al-Mudaifer, who has worked at PIF since 2018, has experience in real estate development and knows the ins and outs of the NEOM project. He’s now tasked with making sure things stay on track. But can he handle the pressure and fix the delays? Only time will tell.

Challenges Facing NEOM

NEOM has already faced a few problems. One of the biggest issues is The Line. Originally, this centerpiece of the project was supposed to stretch 170 kilometers by 2030. However, reports now say that only 2.4 kilometers will be done by the end of the decade. This raises doubts about whether the project can meet its size and population targets. Earlier plans had expected a population of over one million in The Line by 2030. But now, new reports, including from Bloomberg, suggest that only 300,000 people might live there by then.

Sindalah Island: A First Step Forward

Despite these challenges, NEOM has already opened its first major development: Sindalah Island. This luxury island features a marina, hotels, and retail spaces, aiming to attract tourists. Sindalah Island will serve as an important test for NEOM’s future. If it succeeds, it could help set the tone for future developments and show that NEOM can make its ideas a reality.

Moving Forward with NEOM

Even with the setbacks, Saudi Arabia continues to push forward with NEOM’s plan. The city still includes other major developments, like Oxagon, Trojena, and Magna, which all aim to create a modern, balanced future. However, the question remains: Can NEOM meet its goals and become the city it’s promised to be?

Al-Mudaifer’s appointment marks a fresh start for NEOM. While challenges remain, this leadership change could be exactly what’s needed to keep things moving forward. The world will be watching to see how the project progresses in the coming years.

Apple Rumoured to Embrace RCS in 2024 – Find Out the Latest Updates!

What is RCS?

Will Apple Embrace the RCS Messaging Platform?

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