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Malaysia Airlines Becomes Manchester United’s Official Commercial Airline!

Malaysia Airlines is ready to get back in the game, as the Airline has made some exciting new announcements this year. In addition to introducing new destinations, Malaysia Airlines has also inked a multi-year partnership with Manchester United. With this new partnership, the airline officially becomes the club’s official commercial airline.

This momentous announcement was celebrated by Malaysia Airlines as well as Manchester United. The team’s defenders Patrice Evra and Wes Brown flew to Kuala Lumpur to attend this joyous event and share their experience of travelling the world as players and ambassadors of the club.

Manchester United has fans from all over the world, and the passionate support we have here in Asia never fails to impress me. I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer. Brown and I travelled here on Malaysia Airlines, and I would like to thank them for such a comfortable journey. From the food to the comfortable seats and friendly service, everything was perfect, said Evra.

Malaysia Airlines is the proud flag carrier of Malaysia, connecting over 40,000 guests to their dream destinations every day. In addition to the comfort, the journey on this airline is also rich and diversity of Malaysia’s multicultural society.

I am fortunate enough to represent Manchester United at events all over the world. I am visited Malaysia many times, and I am always blown away by the warm welcome I receive. Malaysia Airlines is a true representation of Malaysia’s friendly culture, and I cannot wait to work with them to engage with our fantastic supporters. We have three official Malaysian supporter’s clubs, with the Kuala Lumpur branch boasting one of the club’s largest supporter communities, reflecting the country’s love of all things United. We are very pleased to welcome Malaysia Airlines to our family of partners and look forward to sharing with our flobal fans its trusted, welcoming and hospitable serice, says Victoria Timpson – Manchester Unite’s CEO.

Owned and operated by Malaysia Airlines Berhad since 2015, the airline offers superior connectivity to 1,000 destinations over 170 territories. Additionally, passengers on Malaysia Airlines can access over 650 airport lounges worldwide to make their trip more comfortable. In addition to this, Malaysia Airlines also announces new routes to the Maldives, Chiang Mai and Da Nang for the year 2024!

If you’re looking to explore Malaysian culture, Malaysia Airlines offers a first taste of the world-famous Malaysian Hospitality. But for Malaysians, the airline offers a comforting reminder of home, no matter where they are in the world!

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Atmosphere Core Unveils Its First European Heritage Hotel in Piedmont, Italy

Heritage Hotel by Atmosphere Core opens in Italy

Atmosphere Core, the well-established leader in hospitality across South Asia, has expanded into the European market. The company recently opened Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This marks the company’s first venture into Europe and adds a historical gem to its Heritage by Atmosphere collection. The heritage hotel sits in a beautifully restored monastery, built in 1773, and retains its original Romanesque architecture and sacred frescoes. Located in one of Italy’s most culturally rich regions, the hotel offers an authentic experience steeped in northern Italy’s art, history, and cuisine.

Salil Panigrahi, Group Managing Director of Atmosphere Core, expressed excitement about this new European chapter.

“As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses.  In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.

A Historic and Luxurious Destination

Borgo Monchiero sits within a UNESCO World Heritage-listed area. It lies amid vineyards that produce celebrated wines such as Barolo and Barbera. The three-story hillside monastery features 19 luxurious suites and rooms. Each suite has been carefully restored to preserve the building’s original charm. The on-site chapel also offers a beautiful space for intimate weddings and ceremonies, making it the perfect setting for couples seeking a unique destination for their special day.

The former refectory, once a dining hall for resident monks, now transforms into a culinary destination. Guests will indulge in exquisite regional dishes at the main restaurant. Additionally, the heritage hotel offers a chapter hall for private gatherings, a lounge bar for relaxation, and a garden terrace with sweeping views of the surrounding hills and vineyards. Moreover, a dedicated spa area includes a sauna, infrared therapy, and a restored stone reservoir turned private jacuzzi. For outdoor enthusiasts, the landscaped gardens and pool area offer a serene escape, perfect for basking in the sun or hosting alfresco events.

A Shared Vision for Heritage by Atmosphere

Borgo Monchiero’s owners, Franco Giampetruzzi and Gian Maria Debenedetti, emphasized their alignment with Atmosphere Core’s brand ethos. Mr. Giampetruzzi shared:

“When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans.  We needed an established operator with big ideas yet sensitive to the value of authenticity.  The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”

Mr. Debenedetti added,

“We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision.”

Atmosphere Core’s Growing Global Presence

The luxury brand has become known for its collection of nine island resorts in the Maldives. The company also boasts a growing portfolio of luxury properties in Sri Lanka and India. As a result, it has gained a reputation for personalized service, exceptional dining, and unforgettable experiences. With its new venture in Italy, the company offers a one-of-a-kind escape for travelers, wine connoisseurs, and nature lovers. Guests can explore the beauty and culture of this idyllic European region while enjoying the exclusive offerings of Atmosphere Hotels & Resorts.

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