LUX* South Ari Atoll: Best Family Resort 2025 by Condé Nast

LUX* South Ari Atoll earned the title of Best for Families in Africa, Asia, and the Middle East at the 2025 Condé Nast Johansens Awards for Excellence. This prestigious award recognizes the resort’s commitment to offering unforgettable family-friendly experiences in the Maldives. Condé Nast Johansens called it an “All-inclusive Robinson Crusoe escape from reality,” perfectly capturing the essence of the resort’s family-focused offerings.

John Rogers, the General Manager of LUX* South Ari Atoll, shared his thoughts on the award:

“We are honoured to receive this recognition from Condé Nast Johansens. Our goal is to provide families with the perfect blend of adventure and relaxation, ensuring each guest, young and older, has a memorable experience. Our commitment to high standards is reflected through our family-friendly accommodation, engaging PLAY kids’ club and island experiences.”

Condé Nast Johansens is renowned for recommending the world’s best hotels, restaurants, and travel experiences. Furthermore, the Awards for Excellence carry great prestige in the hospitality industry. An independent panel of experts selects the winners based on a thorough evaluation of accommodations, service, dining, and the overall guest experience. As a result, LUX* South Ari Atoll stands as one of the best family destinations in the world.

Unforgettable Family Moments in Paradise

From the moment you land at LUX* South Ari Atoll, excitement fills the air. You step off the seaplane, and immediately, the staff hands your kids refreshing ice creams, setting the tone for the fun ahead. The resort blends adventure and relaxation perfectly, making it the ideal family getaway.

Picture this: you sit on the beach, watching the sun set as it paints the sky in vibrant colors. A giant outdoor screen lights up, and the family movie begins under the stars. Your kids laugh and munch on popcorn, while you relax and enjoy your own scoop of ice cream. This isn’t just a movie night—it’s Cinema Paradiso, a magical experience that lets you forget the world and focus entirely on family time.

The magic doesn’t end there. LUX* South Ari Atoll works hard to create lasting memories for every family. Imagine your kids making their own ice cream flavors with the resort’s chef. Their faces light up as they experiment with toppings. Meanwhile, you can unwind, knowing they are having a blast. Parents can also relax at the spa or book a family spa session. Why not treat yourself to a mother-daughter or father-son spa experience? It’s the perfect way to bond and relax together.

Each day at LUX* South Ari Atoll brings something new. One day, you swim alongside majestic whale sharks, and the next, your kids search for hidden treasure on the beach. With so many activities to choose from, there’s never a dull moment. Teens won’t get bored, either. They can try watersports, socialize at quiz nights, or unleash their creativity at the art studio. The resort lets them enjoy their independence while making lasting memories with new friends.

Furthermore, At LUX* South Ari Atoll*, the accommodations are designed with families in mind, making sure everyone feels at home. The Family Lagoon Pavilion offers a beachside retreat where your kids can run straight to the sand and enjoy hours of fun. If you’re traveling with teens, the interconnected bungalows at the Family Beach Pavilion provide an ideal solution. You get the best of both worlds—togetherness, with enough privacy for everyone to feel comfortable.

At LUX* South Ari Atoll, the resort designs every detail to make your family vacation relaxing and enjoyable. Whether you’re strolling along the beach or snorkeling in crystal-clear waters, the resort makes sure every family member feels at home. It’s no surprise that LUX* South Ari Atoll earned the title of best family destination. After all, the resort is all about creating moments you’ll cherish forever.

The middle class in Asia is growing fast, and it’s quickly becoming a major force in the global travel scene. By 2030, experts predict that this group will hit 3.5 billion people, making up two-thirds of the world’s middle class. This shift is changing how people travel, and it’s a big opportunity for businesses in the tourism industry. Insights from a recent study by Expedia, in partnership with Atomik Research, reveal some important trends about how Asia’s middle class is approaching travel.

One key takeaway is that inflation isn’t stopping Asian travelers from booking trips. Despite rising costs, 81% of respondents in the study claim they will still prioritize travel. Many of them even plan to spend more on their vacations than on other big purchases, like cars or home improvements. This shows how much travel matters to the growing middle class, and businesses that offer memorable experiences will be well-positioned to meet their needs.

A Growing Appetite for Long-Haul and Multi-Destination Travel

Long-haul travel is also on the rise. Travelers from Asia are increasingly choosing destinations in the United States, Western Europe, and Japan. Many of them are planning trips with multiple stops. For instance, people from India expect their next international vacation to last about 14 days, visiting five different destinations. This shift shows that these travelers aren’t just looking for a quick getaway — they want deeper, more immersive experiences. For businesses, this is a chance to market longer stays and unique itineraries that cater to these travel desires.

Moreover, technology plays a big role in travel planning for Asian travelers. According to Expedia’s study, 72% of respondents use apps like Expedia to book everything from flights to hotels. This is a clear sign that digital platforms are key to reaching these travelers, and businesses need to make sure they are visible in those spaces. Offering tailored deals through these platforms can also help attract more customers early in the planning process.

Another interesting trend is the growing interest in personalized travel experiences. While budget-friendly options are still important, many Asian travelers are looking for something special, like luxury amenities or cultural experiences. According to the study, 53% of respondents were interested in luxury amenities, 52% in experiential excursions, and 40% in cultural immersion. For businesses, this means there’s a real opportunity to create offerings that stand out by adding a bit of luxury or unique experiences to attract this demographic.

The Asian middle class is becoming an influential force in the travel industry, and businesses that are ready to meet their needs will thrive. As more travelers seek new destinations and unique experiences, there’s a huge chance for companies to make a mark.

Feature image: Dusit Thani Maldives

Condé Nast Johansens Names LUX* South Ari Atoll the Best Family Resort of 2025

John Rogers, the General Manager of LUX* South Ari Atoll, shared his thoughts on the award:

Unforgettable Family Moments in Paradise

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