CROSSROADS Maldives Brings Joy and Celebration this Easter

This Easter, CROSSROADS Maldives invites guests to indulge in a week-long celebration. It combines the charm of the Maldives with a joyful array of events and activities. Hosted at both SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives, this tropical paradise transforms into a lively hub of music, creativity, and family-friendly adventures. The celebrations run from April 14–20.

Family Fun at SAii Lagoon Maldives

At SAii Lagoon Maldives, the Easter festivities extend beyond just the weekend. The resort offers a week of engaging experiences for children and families at the Junior Beach Club and Camp. Every day, from April 14 to 20, guests can enjoy hands-on activities. These include paddling on the lagoon, competing in friendly competitions, and crafting Easter-themed creations like bunny masks and egg paintings. Additionally, nature takes center stage with workshops on coral planting. There are also creative sessions where guests repurpose materials into unique art pieces. During the midday sun, guests can cool down with gelato tastings and enjoy fun poolside moments. As night falls, the atmosphere shifts to fun-filled evenings with DJ music, mini discos for kids, and open-air cinema screenings. These events are designed to help families bond and create lasting memories in a truly magical setting.

High-Energy Celebrations at Hard Rock Hotel Maldives

Just across the Marina, Hard Rock Hotel Maldives amps up the energy with its dynamic Easter celebrations. The fun kicks off Friday afternoon with a vibrant event called “Bunny Beats at the Pool.” Live DJ performances provide a soundtrack for splash-filled games. Later, guests head to Sessions for a sweet Easter Cookie Jam. Here, they can enjoy decorating delicious cookies while listening to upbeat tunes. Moreover, as the golden hour approaches, the Octagon Garden transforms into a serene lounge. Relaxing ambient music fills the air, creating the perfect space to unwind as the sun sets. Saturday’s celebrations are full of color and laughter. Guests can enjoy the Roxity Fun Fair and Tie Dye Party, followed by an indulgent Easter Feast. The evening continues with a Live Show that mixes entertainment with culinary delights.

On Easter Sunday, The Elephant and The Butterfly sets the stage for a leisurely brunch with tropical rhythms. A surprise appearance from the Easter Bunny adds to the fun, along with a memorable performance. Children join the Roxity crew for an exciting Easter egg hunt. This is followed by a lively dance party at the Roxity Easter Party, featuring aerial performances that light up the night sky. As the weekend draws to a close, the soothing sounds of Hera’s Acoustic Vibes offer a relaxing end to the celebrations. The Limbo Showdown turns up the energy for one final burst of fun.

For those wanting to bring home a piece of the magic, the Hard Rock Rock Shop offers an exclusive retail promotion. Guests who spend above a certain amount are rewarded with complimentary Hard Rock apparel or accessories. Paired with the BE BOLD BE HAPPY promotion, this adds a stylish flair to the festivities, ensuring that every guest leaves with a memorable keepsake.

Beyond the shopping experience, CROSSROADS Maldives offers much more than just a getaway. It’s an invitation to immerse yourself in a world of joy, discovery, and connection. Whether guests unwind on the beach, engage in exciting activities, or dance beneath the stars, they can embrace every moment in this tropical paradise.

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

Embrace the Spirit of Easter at CROSSROADS Maldives

Family Fun at SAii Lagoon Maldives

High-Energy Celebrations at Hard Rock Hotel Maldives

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