Katrina Kaif Named Global Brand Ambassador for Maldives

Bollywood superstar Katrina Kaif, acclaimed Indian actress and successful entrepreneur, has officially been appointed as the new Global Brand Ambassador for the Maldives. This exciting collaboration, announced by Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), comes in the wake of the highly anticipated Maldives Summer Sale Campaign 2025. This campaign aims to attract discerning international travelers seeking luxury Maldives holidays, unmatched natural beauty, and unforgettable island experiences.

Katrina Kaif Joins the Sunny Side of Life as Maldives Ambassador

Katrina Kaif brings her star power, vast global appeal, and a dedicated fan base to her ambassador role. She is celebrated not only as one of the most talented Bollywood actresses but also as a dynamic female entrepreneur in entertainment. Katrina has earned prestigious accolades like the Forbes Icon of Excellence Award. Her influence spans film, business, and lifestyle sectors. This makes her an ideal representative for the Maldives’ brand.

Her appointment marks a significant step in boosting the Maldives’ profile as a world-leading luxury travel destination. Experts highlight how her role will strengthen the Maldives’ reach in key markets. This is especially important among Indian and international luxury travelers.

Reflecting on her new role as the face of the Sunny Side of Life campaign, Katrina Kaif said:

“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Visit Maldives Prepares for a Strong Summer 2025 Season

The partnership with Katrina Kaif fits perfectly into Visit Maldives’ strategy to enhance its visibility during the busy summer travel period. The Maldives Summer Sale Campaign focuses on enticing luxury vacationers and families alike. It offers exclusive deals on resorts, boutique guesthouses, and other accommodations.

MMPRC CEO and Managing Director Mr Ibrahim Shiuree expressed his enthusiasm about Katrina’s appointment:

“We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”

Key Features of the Maldives Summer Sale Campaign 2025

Exclusive deals on luxury resorts, boutique hotels, and family-friendly accommodations across the Maldives
Target markets include the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India
Tailored experiences designed for travelers looking to book unforgettable Maldives summer holidays

This campaign supports Visit Maldives’ goals to increase bookings. It also aims to maintain the country’s status as the top global holiday destination.

Recent Cultural Collaboration with Farah Khan

Expanding its reach in India, Visit Maldives recently collaborated with renowned Indian filmmaker and TV personality Farah Khan. She visited the Maldives from June 5 to 8, 2025, to film a special cultural video series capturing island life during Eid al-Adha celebrations. Her upcoming YouTube vlog and short videos will offer Indian and South Asian audiences an intimate look at the Maldives beyond luxury resorts. They will showcase its authentic traditions, vibrant communities, and rich cultural heritage.

This September, the Maldives raises a glass once again to Galician wine and sun-drenched celebrations as the Martín Códax Wine Gala returns to three COLOURS OF OBLU resorts. After a warmly received debut last year, the gala brings fresh energy, new vintages, and an expanded lineup of experiences, offering guests a vibrant, sensory journey that blends culture, cuisine, and community.

This time around, the second edition of the wine gala kicks off at OBLU NATURE Helengeli by SENTIDO on 31 August and 1 September, then moves to OBLU SELECT Sangeli on 3 and 4 September, and finally wraps up at the adults-only OBLU SELECT Lobigili on 6 and 7 September.

Nicolas Laguette, Director of Wines at Atmosphere Core, shares insight into what makes this year’s series even more exciting.

Experience-Led Evenings Bring Joy to the Forefront

To start, Laguette explains that the Martín Códax Wine Gala reflects the way today’s travellers seek authentic, one-of-a-kind moments.

“These aren’t formal tastings,” he says. “The OBLU Wine Galas are a total vibe. Think music, sun-kissed evenings, wine stories from Galicia, and an energy that’s just electric.”

In other words, he describes the event as “Spain’s soulful way of wining and dining – reimagined in paradise,” where guests enjoy good company and storytelling just as much as they enjoy the wine itself.

A New Vintage Adds to the Celebration

This year’s edition also introduces a standout: the Martín Códax Organistrum Albariño, a 2024 award-winning white wine made entirely from Albariño grapes. The winery named the wine after a medieval string instrument celebrated for its harmonious tones. According to Laguette, the wine reflects that same balance — “expressive, elegant, and absolutely divine with seafood.”

On top of that, guests will also get to meet Paula Lobato, the official brand ambassador of Bodegas Martín Códax, who will host the series across all three resorts.

“Her enthusiasm and knowledge will bring the entire experience to life – from grape to glass,” says Laguette.

Each Island Offers Its Own Gala Experience

Each COLOURS OF OBLU resort delivers a unique take on the celebration. While all events are paired thoughtfully with Martín Códax wines, the vibe, cuisine, and setting shift from island to island.

At Helengeli, guests enjoy a two-night experience: first, a progressive Indian feast at Raga Route, and then, a relaxed, barefoot beach dinner at Just Grill the next evening.
At Sangeli, the gala begins with a golden-hour soirée on One Banyan Island, followed by a multi-course, wine-paired dinner split across JustWok and Just Grill.
At Lobigili, often called the “island of love,” the experience takes a more intimate turn. Here, guests gather at Ylang Ylang for a globally inspired tasting menu paired with select wines. All designed to spark connection, romance, and quiet indulgence.

In short, no two gala nights are alike.

The Wines Come with a Story

Behind the scenes, COLOURS OF OBLU partnered with Bodegas Martín Códax after years of research, tastings, and value alignment. The winery, founded in 1985, takes its name from a medieval Galician troubadour who sang of love and coastal life.

Today, more than 600 families in Spain’s Rías Baixas region form the Martín Códax collective. They grow vines using the traditional emparrado trellising system, which lifts the vines off the ground to welcome the Atlantic breeze, a technique that, over time, shapes the bright, mineral-rich flavour of their wines.

According to Laguette, “We look for authenticity, strong family values, and expressive terroir-driven wines that you simply can’t find anywhere else in the Maldives. It’s a beautiful blend of time-honoured techniques and modern innovation that results in vibrant, unmistakably Galician wines.”

Guests of All Backgrounds Can Enjoy It

At its heart, the Martín Códax Wine Gala makes wine culture more approachable. Whether someone’s a wine enthusiast or just wine-curious, the format welcomes all.

“Wine is a universal language,” says Laguette. “When combined with great food, storytelling, music, and meaningful conversation, it becomes something unforgettable.”

More importantly, the gatherings go beyond wine appreciation, they focus on human connection.

“Our guests, our team, and our winemaking partners gather around the table with incredible food, wine stories, and laughter flowing just as freely as the vintages. It is island life, enriched.”

Complimentary for In-Resort Guests

As always, guests staying under COLOURS OF OBLU’s all-inclusive Holiday Plans can attend the Martín Códax Wine Gala at no additional cost. That said, seats fill quickly so advance reservations are highly recommended.

In Laguette’s words, “We’ll bring the wine and the wonder, you bring your appetite and a love for new experiences.”