Accor Launches 'Reignite The Love Of Travel' Global Campaign

Accor hotels and resorts has started the process of re-opening their properties after the global pandemic of COVID-19. With the the shutdown of hotels and resorts in its network, reopening of these properties will take place in the coming months.

All Accor Live Limit members through out the Accor portfolio of brands, has introduces a new global campaign: Reignite the Love of Travel. The campaign will be launched with a short film produced to reassure and to create desire while uplifting the viewers.

During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humor and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”
Steven Taylor, Chief Marketing Officer, Accor

With travellers invited to share their travel dreams and inspirations, the campaign will be launched with an engaging social media presence. The shared travel dreams and inspiration will be combined to create a second ALL montage-style inspirational travel film.

With Accor’s ALLSAFE cleanliness program protecting the guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services. The ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer with the hashtags #ForTheLoveOfTravel #ALLatHome #ALLTogether.

Accor is a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 destinations. Out of which 03 Resorts are in Maldives. Raffles Maldives , Mercure Maldives and Fairmont Maldves comes under Accor.

Feature image by Accor

IHG Hotels & Resorts has expanded its Vignette Collection brand to the Maldives by rebranding Noku Maldives as the first property in the region to join this exclusive collection. The Vignette Collection has quickly gained recognition for offering luxurious, personalized experiences in some of the world’s most memorable destinations.

Shahid Hussain, the General Manager of Noku Maldives, shared his excitement about the resort’s debut within the Vignette Collection

“We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalized experiences, with genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.”

Creating Authentic and Personalized Experiences

The Vignette Collection stands out by blending the individuality of each property with the brand’s shared values. This creates exceptional travel experiences that resonate with every guest. Noku Maldives invites visitors to immerse themselves in the Celestial Turtle Ritual, a stargazing experience inspired by the ancient Maldivian art of astronavigation. This ritual allows guests to connect with the resort’s unique identity and local culture, while also enjoying the stunning beauty of the Maldives.

In addition, the Vignette Collection showcases its commitment to social responsibility through its “Means For Good” initiatives. These initiatives focus on fostering community engagement and supporting sustainable practices. Noku Maldives will roll out these efforts in 2025, further demonstrating its dedication to positively impacting both the local community and the environment.

A Dream Destination for Relaxation and Rejuvenation

Noku Maldives, tucked away in the tranquil Noonu Atoll, offers the perfect sanctuary for those looking to escape and immerse themselves in one of the world’s most breathtaking island destinations. The resort boasts 50 modern private villas. Each with its own pool, scattered across the island. Guests can unwind on the pristine, powdery sands of the private beach. Or take a dip in the crystal-clear waters of the Indian Ocean.

Dining at Noku Maldives is a true culinary journey. Guests can savor authentic Asian dishes at Thari Restaurant. Sip expertly crafted cocktails at The Palms Bar. Or enjoy all-day dining at Palms Restaurant. The resort also offers the Noku Spa, which provides wellness programs that enhance guests’ wellbeing using natural ingredients.

Since its debut, the Vignette Collection has seen remarkable growth. In just three years, it has surpassed the halfway mark of its goal to open 100 hotels in the next decade. Currently, 19 properties are open worldwide, and 34 more are planned. The Vignette Collection continues to expand, with new openings expected in key markets such as Japan and China.

Accor Launches 'Reignite The Love Of Travel' Global Campaign

Feature image by Accor

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