Accor hotels and resorts has started the process of re-opening their properties after the global pandemic of COVID-19. With the the shutdown of hotels and resorts in its network, reopening of these properties will take place in the coming months.
All Accor Live Limit members through out the Accor portfolio of brands, has introduces a new global campaign: Reignite the Love of Travel. The campaign will be launched with a short film produced to reassure and to create desire while uplifting the viewers.
During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humor and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”
Steven Taylor, Chief Marketing Officer, Accor
With travellers invited to share their travel dreams and inspirations, the campaign will be launched with an engaging social media presence. The shared travel dreams and inspiration will be combined to create a second ALL montage-style inspirational travel film.
With Accor’s ALLSAFE cleanliness program protecting the guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services. The ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer with the hashtags #ForTheLoveOfTravel #ALLatHome #ALLTogether.
Accor is a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 destinations. Out of which 03 Resorts are in Maldives. Raffles Maldives , Mercure Maldives and Fairmont Maldves comes under Accor.
