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AirAsia: How the World’s Best Low Cost Airline Plans to Combat COVID-19

Airasia has plans to combat corona virus while operations restarts
After a one-month hibernation, AirAsia has resumed its domestic flight operations in Malaysia on 29th April 2020.

After a one-month hibernation, AirAsia has resumed its domestic flight operations in Malaysia on 29th April 2020. The ongoing global pandemic hit the aviation industry hard. With travel restrictions and countries closing the borders, even the major airlines have had to cease operations.

The airline will initially conduct flights to key domestic routes. Once the situation improves and travel restrictions are lifted, AirAsia will gradually include international destinations around the region. Ensuring strict health controls and social distancing protocols remain in place, the airline resumed its operations as an attempt for longevity. AirAsia has taken a number of measures to reduce cost and combat COVID-19.

According to the Executive Chairman of AirAsia Group, Kamarudin Meranun, flexibility remains the key to the airline’s business model. The airline’s decision to sell and lease its aircraft in 2018 provided them with greater flexibility to scale back growth. This has eliminated the residual risk of owning aircraft, and helped the airline in managing and reducing cost today.

Management and senior employees of AirAsia Group have voluntarily sacrificed their salaries to further reduce cost. In addition to that, the airline is also re-negotiating contracts while deferring all non-essential expenditures.

Despite the unprecedented environment we are currently in, we are continuing to build on our strengths and especially our brand so as to emerge stronger when normalcy returns. We hope to continue to sustain the 1.3 million jobs and counting in the sector in the region, directly and indirectly, and double our economic contribution to ASEAN’s GDP from US$15.3 billion in 2018 to US$35 billion in 2030.”

Kamarudin Meranun, Executive Chairman of AirAsia Group

AirAsia has also restructured a major portion of the fuel hedges and are still in process of restructuring remaining exposure. The decision will help in dealing with excess of hedged volume against expected fuel consumption post-COVID-19. Moreover, it will reduce the hedging losses for the airline if fuel price remains at the current prices.

AirAsia plans to continue diversification of the airline’s revenue base with a diligent and market-friendly approach to expand their digital and ancillary businesses. The digital and ancillary businesses include Santan, Teleport and BigPay.

Santan started as ‘AirAsia Café’ by serving sandwiches and snacks in the sky, and established as ‘Santan’ in 2015. In addition to providing regular takeaways, Santan has launched a drive-thru service due to the increasing demands. Moreover, Santan is also helping small vendors by marketing their food through the Santan website during the month of Ramadan. Plans for starting a franchise for Santan are also underway.

Cargo and logistics platform for AirAsia, Teleport is prioritizing the transportation of medical supplies to frontliners and emergency medical responders. Furthermore, Teleport has been operating a number of chartered flights especially for cargo shipment. Boosting its charter service, AirAsia took part in a number of recovery flights initiated by governments and private companies during the period.

While ensuring the airline’s sustainability, the airline has also taken several measures to help as many local businesses as possible. With that in mind, AirAsia launched the ‘Save Our Shops’ campaign allowing businesses onboard their online platform ‘OURSHOP’ with last-mile delivery by Teleport. Furthermore, AirAsia Foundation has launched an e-pay donation drive in collaboration with BigPay.

We expect all these initiatives to result in at least a 30% cost reduction YoY in 2020.” – Kamarudin Meranun

Kamarudin Meranun, Executive Chairman of AirAsia Group

AirAsia was established in 2001 with an aim to allow everyone to fly. Renowned as the World’s Best Budget Airline, AirAsia has delivered exemplary services at low fares to over 600 million passengers across Asia Pacific. The airline proves that low cost does not mean low quality and that air travel does not have to be expensive.

Feature image by Airasia Instagram
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Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

At Siyam World, we are undoubtedly a paradise for sports enthusiasts, offering exceptional facilities for both water and land sports. My passion for football, which began in childhood collection jerseys of football legends, is embodied in our FIFTA- regulation football field. We host many football aficionados, including owners of prized jerseys and past champions who still share a deep love for the game. Siyam World is where sportsmanship thrives, providing an unparalleled destination for active trave;ers, says Ausy Waseem – Resort Manager at Siyam World.

The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

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