In a bold move redefining the travel industry, AirAsia has transformed its once flight-focused platform into AirAsia MOVE, the first airline-owned online travel agency (OTA) of its kind. Capital A backs the initiative, and Tony Fernandes leads the charge. This shift goes beyond a rebrand. Instead, it marks a mission to control the entire travel experience, from booking to boarding and beyond.
AirAsia MOVE does more than just offer AirAsia flights. In fact, the platform delivers a full-scale travel ecosystem that lets users book from over 700 airlines, browse more than 900,000 hotels worldwide, arrange ground transport, purchase insurance, and tap into perks through its MOVE Rewards loyalty program. Overall, it serves as a one-stop travel app that combines convenience, affordability, and personalisation — all from your phone.
Powering Travel with Technology and Flexibility
Importantly, the platform’s traveler-first approach sets it apart. AirAsia CEO Nadia Omer has pushed AirAsia MOVE toward hyper-personalised experiences by using AI and data to offer real-time, relevant deals tailored to each user. Whether you travel frequently or plan spontaneous getaways, the app makes planning seamless and intuitive.
Furthermore, Fernandes envisions a future where AirAsia MOVE helps democratise travel and connect ASEAN like never before. The platform’s latest feature, Easy Cancel, clearly reflects this philosophy. It gives passengers the ability to cancel flights up to 48 hours before departure and receive a refund, no questions asked. Without a doubt, this level of flexibility stands out in the world of budget travel and remains exclusive to the MOVE app.
Strength Through Strategic Partnerships
To strengthen its offerings, AirAsia MOVE has formed strategic partnerships with companies like PKFare. These collaborations unlock exclusive fares, deliver ultra-fast search results, and strengthen cybersecurity. Consequently, AirAsia MOVE has gained a sharp competitive edge in the saturated OTA market.
Tony Fernandes calls AirAsia MOVE his “proudest digital transformation,” and for good reason. Ultimately, what began as an airline has evolved into a tech-driven travel powerhouse. The app doesn’t just help people move. Rather, it helps them move smarter, faster, and with more freedom than ever.
