Search
Close this search box.

AirAsia MOVE: The First Airline-Owned Online Travel Agency, a Digital Transformation Led by Tony Fernandes

AirAsia MOVE: The First Airline-Owned Online Travel Agency

In a bold move redefining the travel industry, AirAsia has transformed its once flight-focused platform into AirAsia MOVE, the first airline-owned online travel agency (OTA) of its kind. Capital A backs the initiative, and Tony Fernandes leads the charge. This shift goes beyond a rebrand. Instead, it marks a mission to control the entire travel experience, from booking to boarding and beyond.

AirAsia MOVE does more than just offer AirAsia flights. In fact, the platform delivers a full-scale travel ecosystem that lets users book from over 700 airlines, browse more than 900,000 hotels worldwide, arrange ground transport, purchase insurance, and tap into perks through its MOVE Rewards loyalty program. Overall, it serves as a one-stop travel app that combines convenience, affordability, and personalisation — all from your phone.

Powering Travel with Technology and Flexibility

Importantly, the platform’s traveler-first approach sets it apart. AirAsia CEO Nadia Omer has pushed AirAsia MOVE toward hyper-personalised experiences by using AI and data to offer real-time, relevant deals tailored to each user. Whether you travel frequently or plan spontaneous getaways, the app makes planning seamless and intuitive.

Furthermore, Fernandes envisions a future where AirAsia MOVE helps democratise travel and connect ASEAN like never before. The platform’s latest feature, Easy Cancel, clearly reflects this philosophy. It gives passengers the ability to cancel flights up to 48 hours before departure and receive a refund, no questions asked. Without a doubt, this level of flexibility stands out in the world of budget travel and remains exclusive to the MOVE app.

Strength Through Strategic Partnerships

To strengthen its offerings, AirAsia MOVE has formed strategic partnerships with companies like PKFare. These collaborations unlock exclusive fares, deliver ultra-fast search results, and strengthen cybersecurity. Consequently, AirAsia MOVE has gained a sharp competitive edge in the saturated OTA market.

Tony Fernandes calls AirAsia MOVE his “proudest digital transformation,” and for good reason. Ultimately, what began as an airline has evolved into a tech-driven travel powerhouse. The app doesn’t just help people move. Rather, it helps them move smarter, faster, and with more freedom than ever.

Ad - immaldives.com

Latest

Kuramathi Maldives Welcomes Campioni Soccer Academy for Ultimate Family Football Experience in Summer 2025

Football Training Camps at Kuramathi Maldives This Summer 2025

Kuramathi Maldives will change the game for family travel this summer with the return of Campioni Soccer Academy’s exclusive football training camps. Running over two weeks in late July and early August 2025, the programme gives young players the chance to train with former Premier League stars John Barnes MBE, Stuart Pearce MBE, and UEFA-licensed coach Adrian Whitbread. Set on the island’s pristine beachfront pitch, this unique collaboration blends professional-level sports instruction with all the comforts of a luxury tropical holiday.

Where Football Legends Meet the Maldives

From 28 July to 1 August and again from 4 to 8 August 2025, the Campioni training camps welcome children aged 4 to 15. Barnes, Pearce, and Whitbread lead two hours of daily coaching, following the FA’s Four Corner Model. The sessions focus on more than just skill-building. They support teamwork, confidence, decision-making, and fun.

  • Week 1 (28 July–1 August): John Barnes and Adrian Whitbread
  • Week 2 (4–8 August): John Barnes, Stuart Pearce, and Adrian Whitbread

Training sessions run from 3:30pm to 5:30pm. This allows families to enjoy the day before heading to the pitch. Parents can watch from the sidelines or join the mid-week parents’ game. Each week ends with a medal and certificate ceremony, creating a celebratory close to the experience.

More Than a Training Camp

The football sessions mark just the beginning. The Campioni experience also includes:

  • A welcome drinks event to kick off the week
  • A parents vs. kids match hosted mid-week
  • A closing ceremony with certificates, medals, and photos
  • Dedicated Meet & Train events for local Maldivian children, connecting nearby communities with elite football talent

Kuramathi Maldives shows its commitment to family-focused experiences through its Bageecha Kids Club, which caters to children aged 3 to 12. The club offers nature walks, marine life discovery sessions, beach games, and eco-friendly workshops such as coral awareness and tree planting.

A Resort Built for Active Families

While young players train, parents can unwind in style. Kuramathi provides a wide array of activities for adults and families:

  • An award-winning spa with overwater and beachfront pavilions
  • A fully equipped fitness centre and yoga classes
  • Watersports like paddleboarding, snorkelling, and kayaking
  • World-class diving at Rasdhoo Atoll’s marine sites, including manta rays and turtles
  • A mile-long sandbank for morning walks or family beach time

The resort offers 360 villas, including Two Bedroom Beach Houses ideal for families and Deluxe Water Villas perched above turquoise lagoons. Guests choose from three meal plans. The Select All Inclusive option grants access to nine à la carte restaurants and seven bars. Evening entertainment features live music, discos, and sunset lounging at the Champagne Loft or Sand Bar.

Kuramathi leads in sustainable tourism through its Eco Centre, coral nursery, hydroponic gardens, and in-house water bottling plant. All contribute to its long-term environmental vision.

Win a Football-Filled Family Getaway

To celebrate the partnership, Kuramathi Maldives, Campioni Soccer Academy, and Visit Maldives launched a global giveaway for the summer. One lucky family of four will win:

  • A 5-night all-inclusive stay at Kuramathi during the Campioni 2025 dates
  • Participation for one child (aged 4–15) in the training programme
  • Roundtrip speedboat transfers from Velana International Airport

For entry details please see the Instagram post

A Holiday That Inspires

This collaboration offers more than just a football camp. It reimagines the family holiday experience by bringing professional sports, cultural exchange, community empowerment, and leisure together in one unforgettable setting.

Ad - immaldives.com
No more posts to show