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Soneva Promotion of Executive Members to Key Sales & Marketing Roles Within the Group

The luxury resort operator Soneva promoted Nisachon ‘Nisa’ Amphalop to Global Director of Sales, and Carissa Nimah to Chief Commercial Officer
Soneva has announced the promotion of its executive staff members to key sales and marketing roles within the group.

Soneva has announced the promotion of its executive staff members to key sales and marketing roles within the group. The luxury resort operator promoted Nisachon ‘Nisa’ Amphalop to Global Director of Sales, and Carissa Nimah to Chief Commercial Officer.

Nisa has been working with the luxury brand for over two years. Educated from Stamford International University, Nisa worked with Rosewood Hotels & Resorts and W Hotels prior to joining Soneva. She joined Soneva team as the Director of Sales and made her way up to Regional Director of Sales within an year. Now she is the Global Director of Sales for the luxury resort operator.

I’m sure many of you will be familiar with Nisa, who has been with us already for a couple of years. Nisa is highly commercial, dedicated, hard-working and very independent.

Sonu Shivdasani, Founder and CEO of Soneva

Nisa will be reporting to Carissa Nimah, who has undertaken the role of Chief Commercial Officer for the world-leading resort operator. As the Guardian of the Brand, Carissa’s responsibilities include managing the marketing, sales and reservations at Soneva.

The reputation of our brand has increased substantially during Carissa’s ‘Guardianship’ over the past five years and I am confident that, together with the support of her team, we will go from strength to strength even during this challenging situation currently gripping the world.”

Sonu Shivdasani

Graduated from University of Wollongong in Dubai, Carissa has been a part of Soneva team for over three years. She worked in marketing for various luxury brands across the world and started her career as a journalist in Australia. Prior to joining the luxury brand in Bangkok, she lived and worked in UAE, South Africa and Ireland. Her educational background and expertise in the field makes her perfect for her new role as the Guardian of the Brand.

While we are all reeling from the effects of the Covid-19 crisis on our businesses, I strongly believe that opportunities lie at the root of every disaster, and that this is a chance to improve the way we do business with each and every one of our travel partners. Together with Nisa and Carissa, we are committed to making things easier for you to work with us and sell Soneva; whether that’s improving our contracts, streamlining our offers or working with your marketing teams to better communicate our USPs.”

Sonu Shivdasani

The award-winning luxury brand operates two resorts in the Maldives; Soneva Fushi and Soneva Jani, and luxury yacht Soneva in Aqua, and Soneva Kiri in Thailand. Soneva has evolved to be a pioneer of sustainable tourism with intelligent luxury since its establishment in 1995.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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