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Atmosphere Core Announces Two Key Senior Appointments!

Atmosphere Core announces two strategic corporate appointments in the International Hospitality Company. The company welcomes Anupam Banerjee as the Vice President of Food & Beverages and Euan Blake as the Assistant Vice President of Communications. The leaders will be based in the Maldives and will be responsible for Atmosphere Core’s three brands, THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts.

Anupam Banerjee- Vice President of Food & Beverages

Anupam Banerjee has built a reputation for excellence and innovation over a global culinary journey. His expertise and journey span across China to the USA. With this new role, Anupam will drive brand distinctions and take forward Atmosphere Core’s reputation for creating award-winning culinary experiences. In addition to being a natural leader, Anupam believes in fostering a culture of creativity and resilience in the workplace.

With a successful career spanning over two decades, Anupam has held various leadership roles at prestigious international brands. Prior to this, Anupam has served as Director of F&B at The St. Regis Bangkok! In this position, he handles four outlets including a speciality restaurant awarded with one MICHELIN star.

Euan Blake- Assistant Vice President of Communications

Euan Blake is a seasoned hospitality professional who brings a holistic approach to his new role. His approach taps into a multifaced skill set spanning Public Relations, Sales and Marketing, and insights into hotel operations. In this new role. Euan will be handling the company’s Maldives portfolio of eight operational resorts within three brands. Additionally, he will also be positioning the latest property RAAYA BY ATMOSPHERE, set to open in July 2024. Euan will lead the company’s global communications strategy, amplifying brand stories, and building share of voice, while also overseeing the company’s extensive network of PR agencies across the globe.

Subsequently pursuing a passion for marketing communications, Euan spearheaded strategic initiatives around the world specialising in launches and repositioning of real estate assets. Prior to this, Euan served as the Cluster Marketing Manager Indian Ocean Region & Special Corporate Projects at JA Resorts & Hotels. Additionally, he has also held the role of Regional Director of Sales for COMO Hotels.

Anupam and Euan join us at an exciting point as we are expanding our global footprint. They bring to the table expertise and industry acumen that will further support our growth and help drive performance. In addition, their dedication and passion make them a perfect fit for the Atmosphere culture of “Joy of Giving”, says Salil Panigrahi- Managing Director of Atmosphere Core.
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CROSSROADS Maldives Brought Traditional Culture and Luxury Together for Eid

Crossroads Maldives offered a unique Eid Al Fitr celebration blending traditional culture and modern luxury at its resorts

This Eid Al-Fitr, CROSSROADS Maldives offered a unique celebration, inviting visitors to enjoy the perfect blend of traditional Maldivian culture and modern luxury at its two world-class resorts: SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives. The resort’s vibrant festivities created lasting memories for all, combining spiritual reflection with exciting entertainment in a stunning tropical setting.

A Festive Start to Eid: The Koadi Parade and Cultural Immersion

Eid Al-Fitr marks the end of Ramadan, a time for deep reflection. CROSSROADS Maldives captured this spirit beautifully. First, the festivities began with the lively Koadi Parade, a grand procession starting at Sessions Beach at Hard Rock Hotel Maldives and making its way to SAii Beach Club. Guests watched in awe as Maali dancers, dressed in vibrant Maldivian attire, swayed to the rhythm of Boduberu drumming. This lively display brought the island’s cultural heritage to life, inviting both locals and visitors to join in the joyous celebration of tradition. Most importantly, the parade set the tone for the rest of the day’s events.

Unforgettable Experiences: Activities and Entertainment for All Ages

At SAii Beach Club, the resort kept guests entertained throughout the day with a variety of exciting activities. For instance, they participated in Aqua Zumba, Pool Volleyball, and Water Polo, enjoying the water-based events in a relaxed yet energetic atmosphere. Additionally, families gathered at the Family Pool Party, where lively music and entertainment created an upbeat atmosphere. Thrill-seekers, on the other hand, joined the Amazing Race Games, adding an adventurous touch to the day. As the evening approached, guests savored a delicious Eid buffet by the beach, all while listening to the soulful tunes of the V’Nez Band. The combination of flavors, music, and the beachside setting made for an unforgettable experience. Furthermore, it created a perfect ending to a day filled with fun and cultural immersion.

Across the bridge, Hard Rock Hotel Maldives added its unique energy to the celebrations. Guests took part in exciting pool games and refreshing Aqua Aerobics sessions. As night fell, they enjoyed the tranquil Eid Sundown Ritual, a moment of reflection as the sun set over the horizon. The evening, therefore, culminated with a sumptuous Seafood Buffet Dinner at Sessions, where live entertainment kept the festive mood alive well into the night.

A Complete Eid Experience: Market, Music, and Memories

On 4th April, the Marina@CROSSROADS hosted a lively Street Market. Guests explored a variety of stalls offering delicious food, refreshing drinks, unique art souvenirs, and more. The market created an inviting atmosphere for visitors to discover the vibrant culture of the Maldives and take home a special memento from their trip. As a result, it offered an enriching experience beyond the festivities at the resorts.

With its combination of cultural traditions, luxurious amenities, and engaging activities, CROSSROADS Maldives provided the ideal destination for a memorable Eid celebration. Guests created lasting memories, whether they sought spiritual reflection, thrilling adventures, or peaceful relaxation. Ultimately, the resort ensured an unforgettable Eid experience for everyone.

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