Atmosphere Kanifushi announces a Summer Special, leading up to the Just Veg Festival! Widely acclaimed Italian Chef Fabrizio Marino will host the culinary event from 21st to 26th June 2024 at the award-winning Just Veg speciality restaurant. This event is in line with the visual appeal as well as the flavourful plant-based and fruit-forward meals which offer a variety of benefits.
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Chef Fabrizio will host an exclusive five-course dinner for guests as a complimentary offering with the Kanifushi Plan. The Spectacular menu lines up two new recipes. A coconut-milk-based creation bursting with flavours and a progressive dish that blends Indian and Italian cuisines. Additionally, the fresh smoked cottage cheese and vegetable dish, ‘Bite By Bite,’ is back in popular demand. The chefs handpick many of the ingredients for the dish from the restaurant’s own garden.
Summer brings with it fresh harvest, and in fact June is also celebrated as the Fresh Fruit and Vegetable month in some countries. Studies have shown that a plan-focused lifestyle can help inreducing health risks. At Just Veg there’s a conscious effort to introduce meat alternatives to travellers, from protein-based dishes using cottage cheese and legumes to greens and the use of truffles for a touch of indulgence, says aman Gomathi the Director of Food and Beverage at Atmosphere Kanifushi.
Chef Fabrizio is the soul of the refined vegetarian restaurant Maggese, located in the Tuscany countryside. For the past three years, he has been travelling across the ocean to Kanifushi. Here, he closely collaborates with the culinary team to present the Just Veg festival. Additionally, he also worked on refreshing the restaurant’s menu with an artistic, innovative and flavoursome touch.
we’re bringing the richness of Indian and Italian flavours to the plate. Inviting guests for a uniquely-mindful dining experience, as they connect over food, wine and the beauty of the Indian Ocean says Fabrizio, commenting on the special summer edition.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
