Bruno Aveillan has created a new series of films that focus on the driving force behind Soneva’s success; its people. The films take an in-depth look at some of the fascinating individuals who represent every facet of the Soneva brand.
An acclaimed filmmaker, photographer, and artist, Aveillan is considered one of the most in-demand directors on the planet. He works with world-renowned brands that including; Louis Vuitton, Cartier, Chanel, and Time Warner. Aveillan is also a recipient of more than 200 awards. This includes multiple Gold Lions at Cannes, Gold Clio Awards, and Grand Prix Stratégie. Moreover, Aveillan’s name has become a by-word for modern cinematographic excellence.
The director’s latest film series focuses on Soneva Fushi in the Baa Atoll. Likewise, Soneva Fushi was the first Soneva resort to open its doors back in 1995. Soneva set a new standard in sustainable luxury and transforming the hospitality sector in the Maldives archipelago and beyond. The series features one four-minute-long brand film and ten shorter videos. Furthermore, the series’ shot against the backdrop of Soneva Fushi’s idyllic natural beauty.
“By directing this new opus for this enchanting place, I had the great opportunity to meet what perhaps constitutes the absolute treasure of this pure jewel on earth: its human beings. Day by day, these people make the dream happen, shaping the soul and creating the legend of Soneva. Happy birthday, dearest Soneva!Bruno Aveillan said.
The films star some of Soneva Fushi’s best-loved Hosts. Many of the hosts have been with the resort since the very beginning. Aveillan was also behind the lens for Soneva’s 2018/19 Festival of Colour campaign. The campaign brought to life the diverse array of unique guest experiences, visiting experts and also activities taking place throughout the year, inspired by the vibrant palette of hues at Soneva Fushi, Soneva Jani, and Soneva Kiri.
With a plethora of awards, including several Gold Cannes Lions, London International Awards and New York Clios, we were very lucky that acclaimed filmmaker and photographer Bruno Aveillan agreed to direct it. A Soneva enthusiast himself, Bruno has created several short films for us over the years, such as ‘The Boy with the Coconut’, and, more recently, our ‘Festival of Colours’ film series. We are delighted with the final cut and cannot wait to share the series with the world so that people can get to know some of the of the remarkable individuals who have played a role in our success.Sonu Shivdasani, Founder and CEO of Soneva said.
Soneva’s award-winning properties in the Maldives and Thailand is celebrating its landmark 25th anniversary with a 12-month campaign starting from this month. To view Soneva’s full 25th-anniversary campaign including the curated collection of videos by Bruno Aveillan, and Soneva’s gallery of old photos since 1995, visit: www.soneva.com/25-years-of-soneva