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Celebrate New Beginnings with Lunar New Year Festivities at Kuda Villingili Resort

Lunar New Year Festivities at Kuda Villingili Resort Maldives

Kuda Villingili welcomes guests to ring in Lunar New Year 2025 with an extraordinary celebration. Embracing the spirit of the Year of the Snake, the resort offers a harmonious blend of vibrant cultural experiences and the serenity of island life. Guests can bask in the elegance and wisdom the snake represents while enjoying a festive atmosphere that perfectly complements the resort’s luxurious setting. This celebration promises to be a memorable beginning to the new year, merging time-honored Chinese traditions with the unparalleled offerings of this exclusive destination.

A Festive Celebration of Tradition

The Year of the Snake represents wisdom, grace, and intuition. To celebrate these qualities, Kuda Villingili has planned a series of engaging events. Guests will be captivated by the energetic Lion and Dragon Dances. They will also enjoy the rhythmic beats of Chinese Drummers and the beauty of Traditional Chinese Dance. Colorful mascots will make appearances, bringing extra joy to the festivities. Guests can also participate in snake-themed art workshops, designed for everyone to get creative and enjoy the festive spirit.

The resort’s culinary team will shine with an exclusive buffet dinner on 29 January 2025. The menu features traditional Chinese dishes like dumplings, whole fish, and tangyuan, each symbolizing good fortune and prosperity. For a more interactive experience, guests can enjoy a hot pot lunch at East restaurant, filled with a variety of sides and broths. It’s the perfect opportunity to reflect on the past year and share hopes for the year ahead.

Guests can also gather their loved ones at Mar-Umi or indulge in the art of Teppanyaki. Expert chefs will dazzle with their culinary skills, preparing fresh and flavorful dishes right before guests’ eyes. Sharing stories and laughter around the Teppanyaki table will create lasting memories, all while enjoying an interactive dining experience.

Island Adventures and Family Fun

Kuda Villingili also offers exciting activities beyond the cultural celebrations. Guests can explore the stunning Kaafu Atoll, setting sail on a traditional Maldivian dhoni and watching playful dolphins cruise alongside. Alternatively, they can try their hand at traditional line fishing under the glowing sunset, creating truly unique experiences. For those seeking more adventure, the resort offers thrilling water activities like jet ski tours and Seabob underwater exploration. Guests can also visit the dive center to pick up a new hobby or enhance their diving skills while exploring over 50 breathtaking dive sites around the atoll, where encounters with sea turtles and vibrant reef fish await.

Moreover, at Kuda Fiyo Kids Club, younger guests will enjoy a variety of curated activities designed to fully embrace the festive spirit of the Lunar New Year. Laughter and joy will fill the air as they engage in the special offerings.

Kuda Villingili’s Lunar New Year celebration combines the richness of Chinese traditions with the resort’s luxurious offerings. It promises an unforgettable experience, welcoming a new year filled with joy, prosperity, and adventure.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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