Celebrate World Wellness Weekend at JOALI BEING with a multigenerational wellbeing experience

JOALI BEING, the first well-being island of its kind in the Maldives, announces the celebration of World Wellness Weekend on 20th,21st, and 22nd September 2024.

At JOALI BEING, transformative journeys await year-round where new beginnings transcend. Multigenerational guests are invited to participate in a range of joyful, well-being activities that are centered around the pillars of the World Wellness Weekend. Sleep and Creativity, Nutrition and Immunity, Movement and Vitality, Mindfulness and Serenity, and Purpose and Solidarity.

Highlights include:

• Muay Thai: Chanel your inner warrior with Muay Thai boxing as you master the techniques of lower body strikes and defenses in a high-intensity workout.

• Movement Meditation: Embark on a transformative journey of inner peace and self-discovery, where every graceful gesture becomes a pathway to mindfulness and tranquillity.

• Yoga Marathon: Join an exhilarating, hour-long Yoga Marathon that immerses you in the art of Yoga, flowing through poses, breathwork, and finding balance amidst a community of like-minded souls.

• Beach Pilates: Rekindle your energy and ignite your happy hormones as you synchronize with the harmony of the ocean breeze and grace the nature around you.

• Functional Training: Indulge in a strength-boosting session that includes fundamental movements that improve your daily life and amplify your longevity.

• Yogic Breathwork and Yoga Nidra: Harness the ancient wisdom of pranayama to cultivate vitality, clarity, and a profound sense of inner peace, awakening your body’s innate capacity for balance and harmony. Yoga Nidra allows you to immerse yourself in a state of conscious relaxation where stress melts away, leaving you refreshed, renewed, and deeply connected to your inner calm.

• Walking Mediation: Every aspect of life can be meditative. Mindful walking is an excellent way of being grounded and integrating meditation into your daily life.

• Somatic Movement: An invigorating somatic movement class where you will unlock the secrets of fluidity and freedom through innovative techniques that blend mindfulness with physical expression, leaving you energized and empowered.

• Communal Table with Wellbeing Consultants: Dive into JOALI BEING’s Four Pillar well-being concept and Earth-to-Table cuisine with an expert team of resident consultants. Guests will have the chance to engage and learn holistic insights along with first-hand tips on nutrition and mindful eating, women’s health, healthy aging and longevity, gut health, sleep and mindfulness, yoga and breathwork, and so much more.

• Visiting Master Practitioner: JOALI BEING will host Dr. Leonard McGill during September and the World Wellness Weekend. Dr. Leonard is the developer of Structural/Energetic Integration Therapy and a highly esteemed holistic physician with 30 years of experience. He focuses on transformative bodywork and pain relief, where guests can experience a powerful integrative approach to bodywork that addresses pain and musculoskeletal conditions such as neck, shoulder, lower back, hip, and knee challenges, and promotes overall well-being.

JOALI BEING restores natural balance and facilitates personal transformation through its well-being offerings, woven around the Four Pillars – Mind, Skin, Microbiome, and Energy. Families indulge in the finest well-being facilities and unique transformational spaces, experiencing signature treatments like Sound Healing and Watsu, all while staying grounded in the calming effects of nature.

From exhilarating adventures and soulful relaxation to personalized nutrition and interactive learning. JOALI BEING creates well-being experiences tailored to individual lifestyles and goals. Culinary offerings are expertly curated with the help of the island’s nutritionists, offering a selection of flavors and cuisines with healthy and indulging dining options. JOALI BEING offers a range of daily activities for its guests to enhance their well-being. Such as yoga, meditation, breathwork classes, mat Pilates, well-being conversations and health insights with resident consultants. Additionally functional training, and mobility, HIIT workouts, sauna rituals, as well as tennis and padel tennis sessions. The herbology center, AKTAR, offers workshops for guests to learn about the health benefits of herbs, essential oils, and therapeutic teas, led by the resident Herbologist.

Guests of every generation can discover the best of nature and holistic well-being, guided by our expert team of naturopaths, herbalists, chefs, sound healers, and fitness specialists. B’Kidult invites all guests to ‘be a kid again as an adult’ and experience the best of family vacations. The multigenerational zone is dedicated to well-being, sustainability, and early learning that fosters a joyful environment. Daily activities include herbology sessions, botanical workshops, sound healing journeys, as well as kids-special fitness, yoga, Qi Gong, and sustainability initiatives. Guests can also enjoy marine adventures that explore the underwater world and an array of water sports.

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Celebrate World Wellness Weekend at JOALI BEING with a multigenerational wellbeing experience

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