Cinnamon Hotels & Resorts is currently taking measures to make travel safe again. Launching Cinnamon care through all properties
Cinnamon Hotels & Resorts is currently taking measures to make travel safe again. The brand is implementing comprehensive protocols to ensure the wellbeing of guests and ambassadors, that are aligned to the strictest standards of hygiene and cleanliness.
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With hotels & resorts in Srilanka and Maldives, the protocols implemented aligned with Government and World Health Organisation guidelines.
Enhanced measures implemented include high frequency cleaning and disinfection of guest areas, use of approved disinfectants against the COVID-19 virus and other bacteria, compliance for supply chain deliveries, and cleaning protocols for culinary and housekeeping areas. With it modifications has been done to limit contact and maintain the required distance stipulated for physical distancing through seating arrangements in public areas and restaurants. Airport transfers, check-in and check-out procedures, use of hotel facilities such as the pool, the gym and sports activities and banqueting have been enhanced to meet the Standard.
Cinnamon Hotels & Resorts have adjusted the reservations policy to offer flexible booking options. Existing and new bookings can be changed or cancelled at no charge up to 24 hours prior to arrival. The hotels and resorts will be open for room bookings shortly. With it restaurants at Cinnamon Grand, Cinnamon Lakeside and Cinnamon Red are open for walk-in guests. But prior reservations are encouraged.
Cinnamon Hotels & Resorts established in 2005 with 15 Properties, 03 hotels in Colombo , 08 resorts in Srilanka and 04 resorts in Maldives, it is one of the biggest hotel chains from Srilanka. The journey being inspired by the spice, cinnamon, the brand has seen success till today through its 15 years journey.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
