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Destinations Across Europe Restarts the Hospitality Sector for Summer

Europes Santorini Greece at the golden hour of the day. Restarting the hospitality sector post covid-19 pandemic.
Restoring faith in travel and tourism after a long halt, a number of destinations in Europe are resuming the operations with a new normal.

Restoring faith in travel and tourism after a long halt, a number of destinations in Europe are resuming the operations in several hotels and restaurants. The outbreak of COVID-19 forced almost the entire world to shut down for months, taking a significant toll on the economies across the world.

In terms of arrivals, Europe accounts for a large part of the global tourism market which has been greatly affected due to the travel restrictions. Cities that were normally crowded has been deserted for months while the countries fought hard to contain the virus. During the early weeks of May, the European Union unveiled an action plan to resume travel and tourism safely, preparing to reopen its international borders. In spite of recommendations in place to all member nations, European Union restricts non-essential visitors from outside. However, as the situation changes for the better with time, restrictions for outsiders may change.

We all need a break, especially after this confinement. We want to enjoy summer holidays, we would like to see our families and friends even if they live in another region, in another country. But we want to be able to do so while staying healthy and safe because we know the virus will stay with us for some time.”

Thierry Breton, Internal Market Commissioner at the European Union

Italy, being one of the most impacted by the pandemic, contained the virus with time and has partially resumed operations of hotels and restaurants in some regions. In addition to Italy, Spain also partially restarted hotels and restaurants across some regions.

While countries including Portugal, Germany, Greece, and Austria has opened restaurants, preparations are in place to resume the operations of hotels by the end of may and the beginning of June. France, Belgium, Bulgaria, Finland, Netherlands, and Romania have also opened the doors of hotels across the countries. However, restaurants are yet to open within the month of June. On 25th May 2020, Czech Republic and Luxembourg resumed operations of hotels and restaurants as well.

With the resumption of hospitality sector across Europe, several health and safety measures are in place to ensure that the people are safe and adhering to the advice of the governments and health authorities. This brings faith to all affected by this unprecedented global crisis and slowly build the economies that has been greatly affected.

Feature image by travelingking
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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