Dima Bilan, won Eurovision in 2008 With Believe', came a respectable second place in 2006 with 'Never Let You Go'.
Russian performer, Dima Bilan, won Eurovision in 2008 With Believe’, came a respectable second place in 2006 with ‘Never Let You Go’ and has had several numbers one hit in Russia.
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He visited Amilla earlier this year for a holiday and said he couldn’t wait to return to the idyllic tropical playground again. But this time, he’ll be taking to the stage at the five-star Baa Atoll Resort for its legendary Christmas and New Years’ entertainment programme.
Amilla Maldives is renowned for its thrilling festive extravaganzas and this Festive Season is shaping up to be even more spectacular than ever. Bilan will perform two shows, one on Russian Orthodox Christmas Eve (January 6th, 2022) and a follow-up performance on January 13th, 2022.
Dima says: “After staying at Amilla earlier this year I knew there was no other place I wanted to be to celebrate the Festive Season. I am looking forward to being back in paradise and performing for Amilla’s guests”.
Amilla Maldives will be announcing more headline acts over the coming months. The resort’s action-packed Summer Programme is currently in full swing, featuring entertainments for kids, activities for teens and even the launch of new holistic Wellness Packages.
The flexible Wellness Package schedules are designed to fit around guests’ holidays, without compromising quality time with their partners or families.
They include an array of options, from Acrobatics to Detox, and the imaginative components aimed at balancing mind, body and soul range from fire juggling to chef-guided ‘gourmet foraging’ for indigenous fruits and vegetables growing on the spacious, lush private island resort.
Autumn is also packed with activities for all guests including the increasingly popular weekly sandbank party.
More news will be announced in the coming weeks with further details about the glittering festive plans.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
