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Dusit International Introduces "Dusit Care-Stay with Confidence"

drone image of Dusit International property in maldives. With lush green and over water villas above the turquoise waters
Dusit International has introduced "Dusit Care - Stay with Confidence". This programme was initiated to dynamically respond to COVID-19

Dusit International has introduced “Dusit Care – Stay with Confidence” programme. This programme was initiated to dynamically respond to the challenges brought by the pandemic. It is designed to go beyond and enhance hygiene protocols to mainly ensure the guests always feels safe and reassured.

One of Thailands leading hotel, Dusit internationals will be rolling out this programme through all Dusit Hotels & Resorts worldwide. There are 05 distinctive features focused in this programme which included introduction of new facilities, services and operating procedures.

COVID-19 has significantly impacted our industry, and there is no doubt that health, safety and security will take precedence over any other factor when customers are ready to book hotels again. “

Ms Suphajee Suthumpun, Group CEO, Dusit International

Looking at the distinct dimensions given in the programme is as follows:

1- Flexible Stays : Flexible stays covers, flexible check-in times and all day breakfast are being provided to Dusit guests.

2- Safety & Well-being : Frequent sanitation of all rooms and public areas, temperature scans on arrival, provision of appropriate space in restaurants, and more measures designed to protect the health and safety of guests, customers and employees. With it to promote personal well-being in-room dining shall include personalized healthy food, drinks and snacks which the guest guest could enjoy free of cost. Whilst providing new outdoor workout areas will be provided.

3- Local Experience : Dusit properties are partnering up with the finest local culinary specialist and craftspeople to provide you the local delicacies and souvenir right in the comfort of your stay at Dusit properties.

4- Technology : New technology such as mobile payments, digital menus installed at various outlets, flexible meeting and conference equipment’s, property wide high-speed internet to enable contactless and efficient service.

5- Dusit Care Kit : Each care kit placed in every room in the property shall include hand sanitizer gel, face mask and antibacterial wipes to help guest explore the destination with confidence.

Based on the severity of the situation and the current travel restrictions in place, it’s likely to be a while before we can count on international and inter-regional travel. With this in mind, we must do all we can to inspire and stimulate local demand, and the steps we have taken at our properties put us in a strong position to achieve this. Strategic comeback campaigns offering exceptional value for money, and the introduction of wellness-focused initiatives under our Dusit Care programme, will also add to our distinct appeal and help us to meet our short-term goals.”

Ms Suphajee Suthumpun, Group CEO, Dusit International

Established in 1948, Dusit International is a leading hospitality group listed on the Stock Exchange of Thailand. Building on its two core areas of business – Hotels & Resorts and Hospitality Education – the company has expanded its operations over the past four years to comprise five business units. The additional units include Foods, Property Development, and Hospitality Related Services. Today, the company’s property portfolio comprises more than 300 distinctive hotels, resorts and luxury villas operating under six brands across 14 countries worldwide, as well as two leading hospitality colleges with campuses in Thailand and the Philippines.

Feature image by Dusit Thani Maldives

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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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