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Emirates Concludes Participation at Arabian Travel Market 2021

Emirates at Arabian Travel Market
Emirates successfully concluded its participation at Arabian Travel Market 2021 (ATM) which ran from 16th to 19th May 2021.

Emirates successfully concluded its participation at Arabian Travel Market 2021 (ATM), the largest in-person travel industry event to take place globally since the pandemic began.

ATM ran from 16th to 19th May 2021 and is one of the world’s largest travel trade exhibitions.

According to Emirates, with strong health protocols in place, the airline was able to safely welcome more than 3,000 delegates and event attendees to its stand during the four-day event. Moreover, Emirates was recognised by the exhibition organisers of Arabian Travel Market for responsibly meeting and exceeding event safety measures while welcoming visitors.

The centrepiece of this year’s product exhibit was the airline’s recently launched Premium Economy seats. Visitors were able to relax, recline and simply experience Premium Economy, which features seats with a pitch of up to 40 inches, and a width of 19.5 inches that comfortably recline into a cradle position.

Also read: Maldives and United Arab Emirates to Establish a Travel Corridor

In addition, the Emirates stand showcased the airline’s Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, Boeing 777 Business Class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such as the First Class Shower Spa and the latest version of the game-changer Economy Class seats, all in refreshed colour palettes featuring natural Ghaf tree motifs.

During ATM, Emirates reaffirmed its commitment to collaborating with industry partners and suppliers to support the travel industry rebound with a focus on joint tourism initiatives, tech tie-ups and bolstering ongoing partnerships across the tourism and aviation ecosystem.

Emirates also signed a Memorandum of Commitment (MoC) with the Indonesian government to develop the return of tourism traffic to and from the market. Additionally, the airline inked an MoU with Huawei, which will allow both brands to build awareness across their respective sectors to a wider audience in the Middle East and beyond.

Feature image by Emirates
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Latest

An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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