Equator Village has been awarded the prestigious ‘Leading Airport Hotel’ title for two consecutive years by the World Travel Awards in 2024. This recognition highlights the hotel’s commitment to delivering exceptional guest experiences and unparalleled service quality.
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The winners of the World Travel Awards were announced on May 06, at the Arabian Travel Market in Dubai. Here, Equator Village was once again acknowledged for its outstanding performance in the hospitality industry. This award is a testament to Equator Village’s success in 2023 and further cements its position as a top player in airport hospitality.
The World Travel Awards have been celebrating excellence for over 30 years. The award show is recognized as one of the most prestigious awards in the global travel and tourism industry. The winners are chosen through a stringent process that involves a global voting system. Both tourism professionals and the general public participate in the voting. For the WTA, votes carry more weight than those of the public.
Mohamed Waheed, the Resort Manager at Equator Village, expressed his excitement at their win and called it a “reflection of the hard work and dedication of the entire Equator Village team, as well as their relentless focus on customer service and experience.”
About Equator Village
Equator Village is a serene retreat steeped in history and enriched by the culture of Addu Atoll. It is a 5-minute drive from Gan International Airport, making it perfect for a stay before or after a flight. With 78 spacious bungalows that open into courtyard gardens, the resort is located on the northern tip of Addu Atoll’s heart-shaped island and is connected to nearby islands by a causeway. Guests can enjoy bicycle rides to explore the neighbouring island villages. Equator Village offers various facilities such as a reception area, restaurant, bar, pool, meeting and conference space, gym, and a beachfront adorned with tropical flower motifs.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
