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Explore Exclusive Benefits at CROSSROADS Maldives with Dhiraagu Elite Club!

CROSSROADS Maldives, the country’s first integrated destination has recently joined hands with Dhiraagu, the largest and leading telecommunications and digital service provider in the Maldives. With this partnership, travellers can explore exclusive benefits to members of the company’s loyalty programme, Dhiraagu Elite Club.

The Marina@Crossroads has been known in the market for its comprehensive offers of diverse dining and retail experiences. Through this partnership, Dhiraagu Elite Club members can enjoy up to 15% off the dining outlets at The Marina. This includes Kinkao Thai Bistro, Jiao Wu, Kebab & Kurry, Carne Diem Maldives, Ministry of Crab, Nihonbashi Blue and the legendary Hard Rock Cafe Maldives. Members can redeem the offer simply by showing their Elite Club membership on the Dhiraagu App.

Explore Culinary Experiences and More with Dhiraagu Elite Club

Besides the collection of culinary sophistication, the destination provides extraordinary retail and entertainment options as well. The Marina has brought in Woody and Art & Soul, local brands in art creations and crafts, introducing guests to sustainably crafted masterpieces. Each is a unique product that is perfect as a gift or souvenir. Guests can also find the latest island fashion at Sense Boutique. This curated collection of trendy and island must-haves will surely complete your style. With daily DJs in the clubhouse, the recently opened The Insanity Club is the right place to keep your night alive. Opened daily until 2 am, the club has been a popular place to have fun and gather with your friends. 

Enhancing the visitors’ experience, CROSSROADS Maldives offers complimentary transfers to all visitors, with a minimum spend of USD 20 only. Frequent boat schedule connecting from Male, Hulhumale and the Airport offers maximum flexibility for visitors to spend their quality time. The excitement extends to private boat owners, where the boats can berth at The Marina on a complimentary basis with the same minimum spend requirement. With zero costs to visit, CROSSROADS Maldives opens up to the world for creating their unique adventure. 

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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