Search
Close this search box.

How Crown and Champa Resorts is Protecting Biodiversity

Crown and Champa has initiated biodiversity and environment safe guards since time.
Celebrating biodiversity this year, Crown and Champa Resorts disclosed some of the measures in place at their hotels and resorts on 05th June

Celebrating biodiversity this year, Crown and Champa Resorts disclosed some of the measures in place at their hotels and resorts on 05th June, World Environment Day 2020. The theme for this year focus on providing essential infrastructure that supports life on Earth and human development.

This year has been a major learning lesson as we witnessed the human impact on the environment at a large scale. A number of resorts and hotels worldwide has focused on sustainable tourism throughout the years and has implemented further protocols given the changes seen due to the global pandemic. On the World Environment Day this year, Crown and Champa Resorts revealed some of the ways in which they are protecting biodiversity with Eco-friendly initiatives.

Plastic causes severe damage to the marine life. It is important to limit the consumption of unnecessary waste as it has affected the planet in irrecoverable ways. Across Crown and Champa Resorts’ properties, single use plastic has been eliminated and replaced with eco-friendly alternatives.

Crown and Champa Resorts has taken plenty of initiatives to plant more trees and recently embarked on a coconut tree planting exercise at Veligandu Island Resort. Coconut tree planting helps control coastal soil erosion.

Having partnered with Healing Earth, world-renowned luxury amenities provider, Crown and Champa Resorts provides guests with organic and bio-degradable amenities. The products are free of synthetic additives and housed in refillable recycled glass packaging.

The hospitality group has also been doing its part to preserve the reefs and marine life with initiatives like coral and reef gardening on Kuredu Island Resort and Meeru Island Resort. This is done by transplanting coral to areas that need support.

Crown and Champa Resorts has been committed to preserving the biodiversity of Maldives with sustainable operations and various green initiatives. Established in 2000, Crown and Champa Resorts is a leading luxury brand in the Maldives. The company owns and operates 09 exclusive resorts across Maldives and a hotel located in Male’ City.

Feature image by CCR

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show