LUX* South Ari Atoll Celebrates Easter in Paradise

This Easter, trade routine for reef, and tradition for turquoise. From April 14 to 21, 2025, LUX* South Ari Atoll invites guests to step into a week-long celebration that blends barefoot luxury with curated island experiences. Set in the heart of the Maldives and awarded the coveted Forbes Travel Guide Five-Star rating, this resort offers more than just a holiday—it delivers a vibrant escape tailored for families, adventure-seekers, and anyone craving something extraordinary.

Island Moments, Reimagined for Families

Throughout the Easter week, LUX* South Ari Atoll transforms its tropical setting into a festive playground for all generations. To begin with, children and adults alike can dive into the Easter Egg Hunt, where surprises wait beneath towering palms and sun-dappled sand. Following this, creativity takes center stage at the Junk Art Studio, where the Easter Egg Painting Workshop encourages guests to craft vibrant designs in a setting as colorful as the island itself.

Meanwhile, on the shoreline, families come together for the Sand Castle Competition, building intricate sculptures with the ocean as their backdrop. As the day winds down, guests can settle in for an open-air screening at Easter Cinema Paradiso, offering a cozy, starlit movie night that blends nostalgia with island charm. Ultimately, for a dash of glamour, the Easter Cocktail Reception & Fashion Show closes the evening with elegance, pairing tropical style with oceanfront sophistication.

Adventure in Every Direction

Beyond the Easter festivities, LUX* South Ari Atoll invites guests to immerse themselves in a world of natural wonder and thrilling exploration. Its extraordinary location—set within the planet’s only year-round whale shark aggregation site—presents a rare chance to snorkel alongside these gentle giants, an awe-inspiring experience that lingers long after the dive. In the early morning, guests can embark on a Dolphin Cruise, where playful pods arc through the surf beneath the golden light of dawn. For those seeking more serene encounters, the resort offers guided Sea Turtle and Manta Snorkeling excursions, allowing guests to witness the grace and beauty of the ocean’s quieter inhabitants up close.

Meanwhile, on land, adventure takes on a different rhythm. Guests with a competitive streak can tackle the Ironman Triathlon, testing their endurance against the backdrop of the Indian Ocean’s endless blue. Alternatively, for a more whimsical pursuit, the Island Treasure Hunt invites all ages to roam the resort’s lush terrain in search of hidden surprises and tropical clues. As the day winds down, the Sunset Cruise provides the perfect finale—guests drift across calm waters as the sky transforms into a canvas of deep amber and rose. It’s not simply a farewell to the day, but a gentle reminder of the magic that awaits tomorrow.

A Truly Magical Easter Awaits

As Easter approaches, LUX* South Ari Atoll stands ready to offer more than just a picturesque getaway—it delivers a moment to reconnect, recharge, and revel in the beauty of island life. With thoughtful touches, playful traditions, and breathtaking adventures woven into every experience, the resort invites guests to celebrate the season in a place where every sunrise brings possibility, and every sunset leaves a lasting impression.

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

Immerse Yourself in Easter Paradise at LUX* South Ari Atoll

Island Moments, Reimagined for Families

Adventure in Every Direction

A Truly Magical Easter Awaits

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