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India’s MFAR Hotels & Resorts Pvt Ltd Opens a Resort in the Maldives

MFAR Hotels' Kuda Villingili Maldives
Kochi-based firm, MFAR Hotels & Resorts Pvt Ltd opened a new resort, Kuda Villingili Resort Maldives earlier this month.

Kochi-based firm, MFAR Hotels & Resorts Pvt Ltd opened a new resort, Kuda Villingili Resort Maldives earlier this month. According to the resort, the High Commissioner of India to the Maldives, Sunjay Sudhir attended the opening of Kuda Villingili Resort Maldives.

The newly-opened Kuda Villingili Resort by MFAR Hotels & Resorts is located in North Malé Atoll. The luxury retreat is reachable by a 30-minute speedboat journey from Velana International Airport. Kuda Villingili embraces cultural expressions and encapsulates timeless elegance. Likewise, the resort’s design is enhanced by traditional Maldivian arts and fabrics.

The resort features a variety of accommodation options to meet the needs of every traveller from couples, solo travellers, families, to groups. Kuda Villingili boasts 59 beach villas and 36 water villas inspired by the sprawling nature of the Maldives.

In addition to that, the diversity of cultural expressions are celebrated throughout the resort’s outstanding gourmet offering. The luxury island escape offers the choice of three diverse dining venues, guaranteed to appeal to everyone’s taste buds.

Boasting an idyllic beachfront view, the resort’s signature dining establishment – The Restaurant – serves the freshest, handcrafted food for breakfast and dinner, in an exclusive, classy ambience.

Also read: NASA is Returning to Venus, When can Travellers from India Return to the Maldives?

Meanwhile, located by the impressive swimming pool (one of the most stylish swimming pools in the Maldives), The Hawkers is an upscale dining venue with a bar and three distinct restaurants, Spice, East and Med, which serve mouth-watering Indian-Arabic, Thai-Japanese and Italian-Mediterranean fusion street food by each restaurant’s open kitchens.

Finally, a South American take on the classic beach menu is available at The Beach Club, together with an extended list of refreshing frozen cocktails and rosé wines. Overlooking the Maldivian sunset, the Beach Club hosts daily live DJ sets that provide the ultimate soundscape for an extraordinary vacation.

The resort also features a host of activities appealing to anyone who visits the Maldives. Seller surfing, stargazing, wildlife encounters, sandbank dining, or big game fishing, you name it! Kuda Villingili guarantees you’ll never run out of things to do at the luxury island haven.

Feature image by Kuda Villingili Resort Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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