Search
Close this search box.

International Maldives Travel Market 2020 Goes Sustainable

International Maldives Travel Market
IMTM plans to initiate the practice of sustainable ways through their marketing campaigns for the 2020 event.

In the 21st century, the world is taken by mass challenges to survive in all ways possible, economically, socially, and environmentally. In the midst of the global pandemic radically transforming society, the earth itself continues to steadily depreciate. Sustainable no longer defines as ‘zero-waste’. It focuses on minimalism; cutting out needless buys. Reducing consumption in general, allowing consumers to reuse everyday items rather than purchase unnecessarily.

Thus, today’s businesses are under the spotlight like never before. They are widening their focus beyond profit, to consider how they can create value in society and thrive in future. This in turn shows their respective target audiences and the public itself the importance of being sustainable to protect the earth from further depreciating in nature. The International Maldives Travel Market (IMTM) plans to do just that. Which is done by initiating the practise of sustainability through their marketing campaigns for the IMTM 2020 event.

There is a fall in the travel industry with significant declines across demand, occupancy, ADR, and revenue in 2020. This has led firms to freeze their marketing budgets especially on material production related to events. Instead, more companies opt for sustainable and technologically advanced methods to appeal to the attention of customers. This has been the case for IMTM as well.

The campaign initiated by IMTM aims to go eco-friendly by reusing their previous billboard posters for promotions, rather than causing wastage of materials by creating new posters every year. Not only is this cost-efficient for the business, but recycling such materials cut down on their carbon footprint; the number of greenhouse gases released into the atmosphere by activity or action.

Also read: The World Tourism Organization Endorse Support to IMTM 2020

IMTM aims to convey through their message, Reuse, Revive, Reconnect and Grow, that any materials including disposable plastics, paper or fabrics can be either replaced by more sustainable options or simply recycle and reuse, especially objects that are still good in terms of quality, performance, and appearance.

Feature image by IMTM
Ad - immaldives.com

Latest

Experience a LEGO Easter Adventure at Sun Siyam Olhuveli

Sun Siyam Olhuveli Maldives brings a fresh twist to Easter celebrations with a creative LEGO-themed experience from April 20th to 25th, promising an exciting holiday for guests of all ages. The celebration offers a vibrant mix of creativity, family adventure, and entertainment across the resort’s pristine beaches and venues. Additionally, special performances by award-winning magician Yollin Lee and internationally acclaimed DJ and rapper Ironik will add to the excitement.

Exciting Entertainment Lineup

Sun Siyam Olhuveli enhances the experience even further with a sensational lineup of entertainment. Yollin Lee, an international champion magician known for his award-winning sleight-of-hand performances, will dazzle guests with his mesmerizing illusions. Furthermore, DJ Ironik, a renowned British DJ, producer, and rapper who helped shape British urban music, will bring his signature beats to the resort, ensuring a night to remember.

Interactive Family Activities

The festivities kick off with a LEGO-themed Easter egg hunt at Sunrise Beach, followed by engaging LEGO workshops where families can unleash their creativity. As the sun sets, the Lagoon Bar Deck hosts an evening show filled with music, dance, and dazzling lights to mark the grand opening. Throughout the celebration, guests can enjoy a variety of interactive activities. For example, the Mosaic Challenge invites participants to construct a giant LEGO masterpiece, while kids can compete in the classic Egg Rolling competition at Milano Beach. Moreover, Easter brunch at Island Pizza and an exclusive Easter BBQ at Water Sports Beach will offer culinary delights, complemented by a Family Sandcastle Competition.

The fun doesn’t stop there. Guests can also enjoy activities like egg painting, a LEGO hunt, and Easter cookie decorating. Additionally, the Egg Spoon Race, which takes place across multiple beach locations, will add a lighthearted competition, while a special Easter cocktail will bring the celebration to a memorable close.

Exclusive Offers for a Perfect Getaway

For those seeking a more enhanced experience, exclusive promotions such as the Family Fun Holiday package, Easter BBQ, and Water Sports Beach Carnival will be available for an additional cost. In addition, families can enjoy 30% off all kids’ activities, making it the perfect time for a sun-soaked, adventure-packed holiday.

This Easter, treat yourself to a luxurious escape! Book a grand villa by April 20, 2025, for stays through December 23, 2025, and unlock exclusive perks—50% off à la carte dining, airport transfers, and a complimentary couple’s massage with a four-night stay. Furthermore, extend your stay to five nights in a pool villa and enjoy free round-trip transfers. Plus, enjoy irresistible discounts on room upgrades, water sports, and a romantic diving experience. To take advantage of this offer, visit Easter Offer at Sun Siyam Olhuveli.

For more information, please visit here

Ad - immaldives.com
No more posts to show